Introduction
Objectives and Skills
Objectives of the Degree
The Dual Master Program in International Marketing in a Digital Environment / International Marketing and Sales Management is a one-year full-time official Master (i.e. officially recognized by the Spanish government), operated within the European Higher Education Area (EHEA).
The objective of this program is to provide specialized knowledge in the area of Marketing. It is aimed at students holding a university bachelor degree, with no/limited working experience. It combines academic knowledge and applied an understanding of a different area of Marketing, preparing students to work in this file, which offers excellent employment opportunities in different sectors. Students will acquire skills and develop competencies useful to develop a career in marketing and achieve top management positions in the future.
Particular emphasis is given to digital and international marketing and sales management, with a view that students need to understand how companies can successfully integrate digital marketing in international contexts, which present specific cultural differences and consumer habits.
Learning Outcomes, Skills, and Competencies
The Dual Master program in International Marketing in a Digital Environment / International Marketing and Sales Management will enable students to acquire knowledge, skills, and competencies, focusing in particular on international and digital marketing, as follow:
Develop strategic thinking behind the selection and entry of new markets
Take appropriate decisions according to changes in the external environment and market opportunities
Apply principles of international brand management
Create products specifically designed for international markets
Optimize the quality and contents of web pages, social media, and online communities
Develop effective digital marketing strategies
Implement digital strategies and promotional campaigns through mobile devices and social media
Plan integrated omnichannel distribution strategies
Understand the selling process in B2B international contexts
Organize and coordinate international sales management teams
While learning and applying new concepts, students will also acquire a set of competencies and transferable skills which are essentials to successfully enter and professionally operate in international and digital marketing contexts:
Team management
Integration of Information Technologies
International vision
Anticipating and managing change
Customer orientation
Corporate, ethical and environmental responsibility
Job Opportunities
The Double Master’s Program in International Marketing in a Digital Environment / International Marketing & Sales Management has a dual focus:
Strong professional orientation for students wishing to gain the skills required for becoming a marketing professional in a company operating in international markets, or for entrepreneurs who are looking to start their own companies.
A research focus for students that wish to go on to write a doctorate thesis(in which case they will need to complete 12 research ECTS as specified in the optional subjects) to be awarded the title of doctor from the Ph.D. program of IQS School of Management.
This master will prepare you to take on professional roles such as Product/Brand Manager, Account Manager, Category Manager, Social Media Specialist, Market Researcher, Marketing Analyst, Consultor, Sales Executive, in addition to many other opportunities related to the subject.
Additionally, once you have finished your master program and are a Master in International Marketing and Sales Management, IQS School of Management will provide you with access to its Job Opportunities service managed by the Faculty job center.
Acceptance to Master's Program
Applicant Profile
The Double Master’s Program in International Marketing in a Digital Environment / International Marketing & Sales Management of the IQS School of Management is aimed at recent university graduates, economics, business administration, advertising and public relations, tourism. Also engineers as well as other fields, with a good level of written and spoken English. Previous professional experience is not a requirement.
Applicants to this master's program may already have acquired basic knowledge of marketing and basic accounting and corporate finance. For those students who have not acquired any such skills, additional orientation sessions will be organized (Marketing Principles and Strategies, 6 ECTS, and Accounting for Decision Making, 3 ECTS). The option of additional academic specific modules will be considered if necessary.
Admission
In order to access the Double Master’s Program in International Marketing in a Digital Environment / International Marketing & Sales Management, students will need to have obtained a Spanish university degree or a qualification issued by a higher education institution established within the framework of the European Higher Education Area (EHEA), accrediting access to Master's degrees in the country issuing the qualification.
Students with degrees issued outside the EHEA will also be able to enroll in the master's degree without the need to validate their undergraduate coursework after IQS has ensured a level of education equivalent to the corresponding officially recognized Spanish University degree. The country issuing the qualification must be capable of issuing access to graduate level studies. Access via this route will by no means require validation of the qualification of the person interested and its recognition will not be used for any other purposes than for the enrollment in a master's program.
Transfer Requirements
The Permanent Committee of the Academic Board, which examines each applicant and establishes the recognition of credits, will handle the admission of students from any national or foreign University system, that have studied at the undergraduate level within the EHEA framework.
In the case of students from EU member states, or from countries with which Spain has established international agreements, students are required to have a qualification enabling them to undertake graduate level University studies in their home country. Students from outside of the EU, or from countries that do not have an established agreement with Spain, must have passed the corresponding University entrance exam.
Completion Requirements
Students must have earned all the credits undertaken in order to obtain a master's degree.
During the academic year, students will normally have two opportunities to pass exams: in January and in July – for the first semester subjects – and in June and in July – for the second-semester subjects, or for subjects that last two consecutive semesters.
If a student does not pass an exam on the second attempt, two additional opportunities will be allowed. In the event that the student still has not obtained a pass in the subject, they can apply to the Permanent Committee of the Academic Board for a final opportunity to take the exam, justifying their position. The Permanent Committee of the Academic Board will examine the student's case and may complement this information by consulting the master's coordinator. If a student does not obtain a pass after having been granted an extra opportunity to take the exam, they will have to abandon the master's program.
Curriculum
This Master provides particularly relevant subjects for students specializing in the area of marketing. The Double Master Degree: Master in International Marketing in a Digital Environment / Master in International & Sales Management curriculum covers 69 ECTS credits. The program begins in October and ends in June.
The subjects offered as part of the Master in International Marketing in a Digital Environment / Master in International & Sales Management are as follows:
MASTER IN INTERNATIONAL MARKETING IN A DIGITAL ENVIRONMENT / MASTER IN INTERNATIONAL MARKETING & SALES MANAGEMENT
Compulsory courses (1st and 2nd semesters)
Electives courses (2nd semester)
Master Thesis / Final Project (annual)
Compulsory courses Master in International Marketing & Sales Management
MASTER IN INTERNATIONAL MARKETING IN A DIGITAL ENVIRONMENT*
Module: International Marketing Management
International Marketing Strategy
International Marketing Management Simulation
International Brand Management
International Product Development
Global Retail Management
* Official Master Degree
**Students can select 12 ECTS of elective courses
MASTER IN INTERNATIONAL MARKETING IN A DIGITAL ENVIRONMENT*
Module: Marketing Research & Business Intelligence
Advanced Market Research
Marketing Data Intelligence
Quantitative Methods
Qualitative Methods
* Official Master Degree
**Students can select 12 ECTS of elective courses
MASTER IN INTERNATIONAL MARKETING IN A DIGITAL ENVIRONMENT*
Module: Digital Marketing
Digital Marketing Strategies
Social Media Management
Mobile Marketing Applications
Digital Marketing Communications
* Official Master Degree
MASTER IN INTERNATIONAL MARKETING IN A DIGITAL ENVIRONMENT*
Final Project (Master Thesis) & Internship
Final Project (Master Thesis)
Internship
* Official Master Degree
**Students can select 12 ECTS of elective courses
MASTER IN INTERNATIONAL MARKETING & SALES MANAGEMENT ***
Module: Sales Management
Selling Techniques for Business Clients
International Sales Management
***Master degree awarded by the Universitat Ramon Llull
Internships
An internship in a company is an optional subject with 6 ECTS credits. Internships last a minimum of 300 hours and the conditions are negotiated beforehand to ensure they are appropriate and are fully compatible with class hours. They are organized by IQS School of Management. At the beginning of the Master Degree, the head of the Professional Careers Department informs the students of the procedure to follow in order to pursue an internship.
Quality and Accreditations
IQS maintains a strong commitment to educational quality and has established several processes to ensure constant improvement; the Quality Commission of IQS School of Management is one such measure.
The Master in International Marketing and Sales Management is an official Master’s course and is accredited by the Catalan University Quality Assurance Agency (AQU Catalunya).
Additionally, the IQS School of Management has developed a quality audit system called the Internal Quality Guarantee System (SGIQ in its abbreviation in Catalan), which was awarded a positive evaluation on 13 December 2012 by AQU Catalunya.
IQS is an institution accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the leading international accreditation network for business and accounting schools. The Degree, Master, and Doctorate studies at the IQS School of Management have all been awarded accreditation and enjoy international recognition.
Objectives and Competencies
Develop strategic thinking behind the selection and entry of new markets.
Take appropriate decisions according to changes in the external environment and market opportunities.
Develop effective digital marketing strategies.
Apply principles of international brand management.
Create products specifically designed for international markets.
Optimize the quality and contents of web pages, social media, and online communities.
Implement digital strategies and promotional campaigns through mobile devices and social media.
Plan integrated omnichannel distribution strategies.
Understand the selling process in B2B international contexts.
Organize and coordinate international sales management teams.
Relation with the Company
100% Internships
All students perform compulsory internships in companies.
+ 200 Companies
Collaboration with the Professional Careers department.
Additional Data
22.389 m2
100% in English
+ 1.300.000€ In scholarships
