M.A. Strategic Marketing Management at a Glance

Standard period of study: 3 semester plus 1 semester thesis
Semester start: Fall semester (September)
Degree: Master of Arts
Campus: Munich
Accreditation: FIBAA, German Accreditation Council
Admission requirements: 30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology. All requirements.
Semester abroad: One compulsory integrated
Practical experience: 12 weeks compulsory internship, workshops, excursions
Language: 100 % English
Additional language: None
Tuition fees per semester (1.-3. semester):

6,480 Euro

monthly payment possible

Enrollment fee: 600 Euro

Thesis fee (4. semester): 1,200 Euro

Becoming a qualified marketing expert

During the M.A. degree course, you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Masters programme, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You, therefore, gain the necessary work experience to qualify as a marketing and brand expert.

Country-specific marketing instruments

Internationality is a keyword in the Marketing Masters course: You will spend one semester abroad discovering country-specific marketing instruments and enhancing your foreign language skills. You additionally have the opportunity to gain an international double degree.

Emphasising theoretical knowledge in a practical environment

During the Marketing Masters course, you are encouraged to use your theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyze and solve business problems. Furthermore, the Masters in Marketing requires you to undertake a twelve-week placement in a business setting.

Successful brand management

Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realize successful brand management in various markets, even when dealing with a number of the possible product, communication, price, and distribution instruments.

Strategic skills combined with practical experience

The Marketing Masters at ISM provides the necessary qualifications to become an international marketing manager. It also teaches students how to work and think in a strategic, conceptual manner, while enabling them to develop the detailed knowledge required to put strategic business plans into action.

Program taught in:
English
ISM International School of Management GmbH

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Last updated September 18, 2018
This course is Campus based
Start Date
Oct. 2019
Duration
Full-time
Price
6,480 EUR
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