Masters degrees, commonly known as MA, are postgraduate degrees lasting at least one year and sometimes two years, they are taught degrees normally requiring some actual research. MA is the most common name for a Masters degree and is often used.
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
Germany is a great destination for international scholarsand has a high quality higher education system. The value of this level of education has been improved by the Germany's strong economy. Foreign students enjoy excellent living standards in a secure and safe surroundings. Berlin is the capital.
Cologne city is the 4th largest in Germany with a population of over 1 million people. It is a major metropolitan area in the state of North Rhine-Westphalia. As home to around 72,000 students, Cologne has numerous colleges and universities.
Top Master of Arts (MA) in Marketing Studies in Cologne in Germany
During the M.A. degree course, you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Masters programme, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. [+]
monthly payment possible
Enrollment fee: 600 Euro
Thesis fee (4. semester): 1,200 Euro... [-]
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. [+]
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies.... [-]
The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word. [+]
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competencies, which are needed urgently in our service and knowledge-based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these.
The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt.... [-]