Accredited by the Conférence des Grandes Ecoles
The MSc in Digital Business welcomes recent graduates in any discipline or professionals wanting to develop core skills in Digital Business or gain cutting edge practical knowledge in specific technical fields, such as digital marketing and business analytics. This is an ideal program for students wishing to add cutting-edge digital knowledge to their engineering, scientific or general business background. The professors share first-hand experience from working and living around the world.
A Unique MSc in Digital Business
Focus on strong technical skills in web, mobile and data analytics development
Covers BtoC and BtoB environments and addresses cutting-edge strategies like phygital marketing, in-store digital approaches and business analytics using the latest available technologies
A simultaneous focus on soft skills and intercultural dimensions for digital business development capabilities
The ICD atmosphere: experiential learning in small-sized groups, considerable art and cultural awareness
Highlights
Digital Immersion Week
The Digital Immersion Week is a unique opportunity to increase your knowledge and skills in digital marketing and business. Students will go on company visits, talk with business experts and get an overview of how business is done in these international companies. This week includes meetings with various types of companies developing or adopting new digital techniques.
Company Visits
Cultural Immersion
Conferences
Meet entrepreneurs
Networking opportunities
Digital Bootcamp
The Digital Bootcamp simulates a real business environment and allows students to run their own digital businesses and compete against each other in order to gain market share. Students are able to practice their digital business decisionmaking skills, improve their understanding and knowledge of the complexity of business operations in a dynamic and competitive environment.
Professional Development Support
Our Corporate Relations and Career department helps students develop professional soft skills and allows students and alumni to plan, manage and achieve their professional goals in partnerships with companies that seek out top talent.
Proactive corporate relation services
Career Coaching Workshops
Enterprise Career Day
Alumni network
Careers and Placement
The MSc in Digital Business leads to careers combining sales and marketing skills with new technologies including web and mobile development. Professionals in these fields are in high demand with companies worldwide in order to manage the digital business and digital marketing campaigns in BtoC and BtoB environments: mobile project managers, traffic managers, web analysts, digital project managers, data analysts, e-business analysis. According to our last placement survey:
63% of Master’s students found employment before completing their program
92% found employment within 6 months of completing their program
Program
Business & marketing in a connected world
Fundamentals of Digital Business
Fundamentals of Digital Marketing
Digital and Phygital strategies
Implementing digital business strategies
Setting-up web & mobile strategies
Digitalizing customer-experience and customer relationship management
Measuring digital business performance
Mastering digital presence strategies
User Experience Management
SEO and SMO
Web and Google analytics
Social Media Analytics
Understanding and mastering core development techniques
Digital solutions development
Web and Mobile development
IS Governance
Big data and business analytics
Statistics and data analysis
Machine learning
Data storage
Data mining
Data to business insights
Soft skills development program
Project & internship
Business-Game IGS Group
Project/Business-Case
Professional Thesis: Methodology Workshops
Professional Thesis: writing and defense
Internship: 4- to 6-Month Internship
Application
Submit the Application File in English
Mandatory documents
Completed application form
CV
Scanned copy of your passport/visa
Highest degree certification and certificate of current studies
Transcript of your current studies
English language certificate (IELTS ≥ 6.5 / TOEFL ≥ 550 or equivalent)
An application fee of 125 euros is payable when you submit your application
Interview
As soon as your application file is registered, you will receive an email from ICD in order to schedule an interview
Final Decision
It takes up to 2 weeks following the interview for a decision to be made. An admission letter will be sent by email from ICD once the candidate is admitted. Applicants will be judged on their application file and their interview.
Practical Information
Duration: 3 semesters (2 semesters in Paris and a 1-semester internship)
Location: Paris
Degree level: Master of Science
Credits: 90 ECTS
Language: English
Format: Full Time
DNA of the ICD MSc Programs
The programs’ high level of expertise in each field under the supervision of ICD International Scholars
An experiential learning approach combining strong academic content and immersion in real-life projects (immersion weeks, projects, business games, hackathons, etc.)
Individual coaching and supporting students in their career projects as well as identifying internship opportunities.
A multicultural environment in the classroom, on campus and in French business and cultural life
