MSc in Marketing

• Take a master's degree that focuses on innovative practices, sustainability, integrated strategies and multi-platform campaign management
• Conduct research and analysis on topics of your interest
• Enjoy guest lectures from inspirational practitioners
• Benefit from an emphasis on professional development and preparation for the workplace
• Take the course in either one year full-time or up to 24 months part-time

Do you want to make a difference in this competitive sector as an innovative and sustainable marketing manager? Our MSc Marketing programme will give you that edge along with the opportunity to learn about consumer behaviour, digital transformation, managerial strategies and communication approaches, which can be applied to responsible management practices throughout your future career as a marketing leader.

The programme is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives on emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts.

Learning and teaching in the programme take place in three principal domains: Imagination, Expanding Horizons, and Wider World. We want to introduce you to the sort of bold innovations that spark your imagination on how to make a difference in the world. You will be encouraged to think imaginatively about the wider use and application of a variety of digital tools to lead established businesses, as well as growing small-to-medium-sized enterprises (SMEs). Our academic staff bring an extensive range of professional experience and research interests to the programme ensuring it is full of stimulating and relevant content.

The core modules you cover – such as Principles of Responsible Management, Consumer Analysis, Insight and Creativity, and Market-Led Organisational Change – are all built on the principles of the United Nations Sustainable Development Goals. This emphasis encourages you to develop insights into sustainable practices around various areas of marketing management. There is also an essential module on Research Methods in Business which informs your final choice of dissertation or Consultancy Project

Throughout the year of study, you are presented with challenging experiences. These comprise a balance of theory and practice and include evaluating contemporary case studies, conducting research and analysis, and participating in creative development workshops.

Year 1: Level 7

• Consumer Analysis, Insight and Creativity 20
• Digital Transformation in Marketing 20
• Principles of Responsible Management 20
• Market-led Organisational Change 20
• Marketing Communications 20
• Research Methods in Business 20

Optional Modules

• Business Consulting - 20 Credits
• Social Media Marketing and Analytics - 20 Credits
• Dissertation or Consultancy Project - 40 Credits

You have the opportunity to tailor the course to your career aspirations by choosing from a range of modules to suit your interests.

Graduates are well equipped to move on to careers in marketing management, the creative industries, marketing business ownership and at national and international levels with SMEs, NGOs, charities, and government organisations.

• Develop and apply marketing expertise in innovation, strategic insight and creativity
• Emphasis on professional development and preparation for the workplace
• Conduct research and analysis using your own innovative ideas