Master Program General Management

General

Program Description

Master Program General Management

The Master Program General Management has been designed for motivated, dedicated and outstanding graduates of Bachelor or Diploma degree programs who are not only interested in attaining key management positions but who also wish to learn how to solve current issues and face future challenges within businesses and at organizations. The program prepares students for a career in a dynamic, global and competitive environment. This four-semester Master Program qualifies graduates for a variety of key management positions. The program is held in English, supporting its international and practice-oriented character. Students will acquire and develop professional and subject-related language skills.


The program enables graduates to position themselves in the job market according to each individual designated profile. Students can choose from four fields of specialization: Marketing & International Marketing, Human Resource Management & Organization, Global Strategic Management, and Entrepreneurship. In addition, the program explores current and future challenges facing business and society: Innovation, Globalization, and Sustainability.


Special courses have been designed to help students hone their personal, social and intercultural skills. As part of the program, students also have an option to spend one or two semesters studying abroad at a partner university. In cooperation with specially selected universities, tailor-made modules for students have been pre-approved for credit transfer. An additional benefit of the program is learning and understanding more about management concepts and economic correlations within each cultural and intercultural context.


The Master Program General Management qualifies graduates for a broad spectrum of general as well as specialized key positions in management. The academically sound, practice-oriented nature of the program was designed to prepare students for an international career.

Program Objectives


The Master General Management is a two-year, full-time program taught in English.

  • Science-based education in key functions of General Management
  • Competence development for future managers with entrepreneurial thinking
  • Science-based knowledge of challenges related to globalization, innovation, and sustainability
    from a business administration view
  • Deepening of knowledge and skills in selected management functions
  • Development of scientific methodological competencies
  • Development of critical-analytical interdisciplinary competences
  • Development of personal, interpersonal and intercultural skills
  • Deepening of management knowledge abroad
  • Development of management competencies in the following areas
  • Marketing & International Marketing
  • Global Strategic Management
  • Human Resource Management & Organization
  • Entrepreneurship



Degree Program: Master’s Degree in General Management


Degree Awarded: Master of Science (MSc or MSc (JKU))


Program Length: 4 semesters

Last updated Jan 2018

About the School

The JKU is an impulse center for science and the community and prides itself on a very distinguished international reputation. The university is the largest academic institution in the federal state o ... Read More

The JKU is an impulse center for science and the community and prides itself on a very distinguished international reputation. The university is the largest academic institution in the federal state of Upper Austria. The university’s core areas include the Social Sciences, Economics and Business, Law as well as Engineering and Natural Sciences. The Faculty of Social and Economic Sciences (SoWi) is the only faculty of its kind in Austria to offer an extensive range of academic programs in the areas of Social Sciences, Economics and Business Administration. The SoWi Faculty has developed its study programs in accordance with national and international guidelines and quality standards. The expanse of operations at the Faculty of Law (RE) extends beyond the national level. The program of excellence includes public, private and international corporate law. Due to a continual international exchange of law professors and students, the faculty’s expertise in addressing and solving legal problems is broadened by an added international focus. The various academic programs and courses offered at the Faculty of Engineering and Natural Sciences (TNF) is distinguished by a wide range of international research and development collaborations and close cooperation with industry and business. The individual institutes focus on base-knowledge and application-oriented research as well as hands-on, practical experience along with progressive education. Welcome to the JKU and feel free to explore! Read less