Research is the fundamental driver for creative thinking and innovation. MA Digital Fashion Innovation students will be encouraged to develop this exploration and discovery through a focused and critical approach to reflective enquiry and future design practice.
MA Digital Fashion Innovation
MA Digital Fashion Innovation encourages and supports designers to explore and work with advanced digital technologies, interrogate and question current fashion practice and challenge the ideals around how a product is realised. Fashion is currently recognised as one of the most damaging industries on the planet, abusing natural resources, dumping masses of redundant waste and product into landfill and flushing tonnes of chemicals into the oceans on a daily basis. It is therefore critical the practice of a designer acknowledges and attempts to address and integrate a conscious and considered approach to both the design and realisation of a fashion product.
These design problems will be addressed through applying a process of systematically questioning existing ideas and use innovative design methods to analyse and comprehend problems and behaviours to generate alternative, creative and experimental design solutions.
1 year (full-time, 45 weeks)
2 years (part-time, 90 weeks)
Iain Archer – Course Leader
After graduating from the Royal College of Art with an MA Fashion Menswear Iain Archer originally worked in London as a designer specializing in urban street & sportswear.
On the strength of this experience, he was invited to work overseas, initially starting in New Zealand, ultimately spending 25+ years working in Australasia, America, Japan, and Europe working with a series of internationally recognised brands.
MA Digital Fashion innovation recognises individuals and their aspirations and celebrates ideas, making, and creative risk-taking. Our guiding principle is to offer distinctive, exciting and challenging opportunities for you to engage in your respective subject disciplines. This will help you critically engage with, and redefine your particular approaches to your practices and position them within your chosen external, creative, economic, and cultural environment.
Studios and Resources
Over the last 10 years, AUB has partnered with Lectra to equip students with powerful tools and skills to help them to succeed and become innovative practitioners in the industry. We have the latest Lectra and Clo 3D Fashion specific software as well as full Adobe Creative Suite and state of the art new computers, digitiser and plotter.
Our resources also include five Fashion design studios and three Digital studios as well as workshop resources – 3D printing, industrial sewing, laser cutters, leather machinery and dye room facilities. Our digital print hub includes Mimaki, sublimation and UV.
Part of the course will be housed in the brand-new purpose-built Innovation Studios. MA Design and Innovation students will share the innovation studios with local start-ups. The ground floor will be teaching/studio and meeting space. The second and third will be custom furnished workspaces. Students will be encouraged to form a business as part of their MA studies.