Master in Fashion Direction: Retail & Experience Management
Milano Fashion Institute
Key Information
Campus location
Milan, Italy
Languages
English
Study format
Blended
Duration
1 year
Pace
Full time
Tuition fees
EUR 18,000 / per year
Application deadline
30 Nov 2024
Earliest start date
27 Jan 2025
Introduction
Master in Fashion Direction: Brand & Business Management
FROM BUYING TO DIGITAL FASHION MARKETING
Fashion Buyer. Marketing Manager. Omnichannel Strategist. Brand Manager. Store Manager.
Managing the business of a Fashion Company means combining fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for business management in the world of fashion and luxury.
First step: studying the business models, their evolution, and their business strategies in the industry.
Second step: recognizing and studying the different retail and business channels, the underlying business logic, and in their specific operations: from fashion buying and retail merchandising to sales & digital management.
Third step: understanding the consumer and the relationships between different channels. From the analysis of customers’ behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.
Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate, and plan successful business and retail strategies.
Key Facts
Director: Prof. Valeria Maria Iannilli
Vice Director: Prof. Alessandra Spagnoli
Welcome day: January 20, 2023
Orientation week: January 21-26, 2023
Ceremony and lectures’ start: January 30, 2023
Lectures' end: 20 October 2023
Internship: starting from October 2023
Duration of the Master: 1 year, 60 credits, 1200 hours
Location: BY PRESENCE on campus, Milano. It's possible to attend the Master by distance too.
All the Milano Fashion Institute's Masters are Double University Masters Diploma, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").
Admissions
Curriculum
Course Description
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of brand management and retail management. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management. Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
Gallery
Scholarships and Funding
Scholarships available for Master 2025
Milano Fashion Institute offers each year to its applicants several scholarships which cover half the costs of enrollment in the Masters and are offered by Italian companies active in the fashion industry.
How does it work?
The attribution of scholarships takes place before the beginning of the course, considering both income and merit criteria, by the Academic Commission. The admission to the Master is independent of the grant of any scholarship.
How to apply?
The application form for scholarships is included in the "Application Form", and it is fillable on https://www.milanofashioninstitute.com/apply-now, under the page "Apply". Once you have submitted the Application Form, the Academic Commission shall decide on any assignment, with notification of the result by the beginning of the course. For any further information, please read the rules inside the module.
To whom are the scholarships aimed?
The scholarships are aimed at both Italian citizens and foreigners who wish to attend the Masters of the Milan Fashion Institute.
By when to apply?
The application for scholarship should be submitted by November 30, 2024.
Career Opportunities
Career Development
The professional figures formed by the Master in Brand & Business Management will be able to plan and manage the distribution and the off-line and online marketing: from the DOS of international brands, to department stores, fast-fashion retailers, and online e-tailers.They are Junior and qualified profiles who will support the processes of buying, retail merchandising, digital management, CRM management, visual merchandising, store management and omni-channel management.The profiles can therefore qualify as junior figures such as:
- Buyer
- Retail Merchandiser
- Merchandise Planner
- Retail Marketing Manager
- E-commerce Manager
- Digital Brand Manager
- CRM Manager
- Junior Store Manager
- Omni-channel Manager.
Since this is an highly innovative area, the potential of the profile will be developed through a selection process facilitating participants coming from different educational background, in order to create within the classroom all the skills and competencies that are typical of cross-functional company teams. In addition, the different backgrounds make it possible to create conditions for the development of interdisciplinary skills and competences of "creative retail management", able to trigger a nimble approach to creative and analytical issues.