Management of information, communications,
Paris-Sorbonne University Abu Dhabi
Key Information
Campus location
Languages
English
Study format
On-Campus
Duration
Request info
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world.
In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes.
This course will enable students to develop communications, brand, media and management strategies, as well as evaluate them using the right methodologies. This cohesive multi-disciplinary programme covers varied topics crucial for our student’s future careers as key influencers. Students will improve decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft HR policies and manage human assets and communications strategies as well as application data to craft compelling messages and seamlessly handle critical PR situations.