Master in Marketing and Commercial Management

Globalization and technology are changing everything, including the marketing industry. Innovation has reached the markets and competitors, which has given rise to new marketing and business management strategies. Therefore, a great update has been developed as far as new sales models are concerned.

From this perspective, the Master in Marketing and Commercial Management was created, with which you will develop command and leadership skills and become the manager who generates value in any company.

With this program, you will predict and identify opportunities and scenarios, in addition to leading the projects that arise in this new context.

Thanks to the training and knowledge that you will obtain, you will be in an excellent position to deal with the trends in marketing and business management that arise, as well as knowing how to apply and put them into practice.

Reasons to study this master:

• Opportunity to carry out a two-week residency at the American University of Kean- in Retail & Services Marketing.
• Prestigious partners such as the Spanish Marketing Association and the Spanish Association of Digital Economy.
• You will acquire tools for CRM management, digital sales techniques and market positioning.

• Module 1: International Marketing Management and Market Globalization
  • Strategic international marketing management: key to competition and success in global markets
  • Marketing professional development in a global environment
  • Module 2: Strategic Planning of International Markets
  • Global markets: research and identification of the value proposition
  • Creation of value in international markets
  • Module 3: Value Management in International Markets
  • Economic-financial management of strategic international marketing decisions
  • Digital marketing in environments
  • Module 4: Go To Market
  • Delivery of value to the international customer
  • International sales and marketing strategy
  • Module 5: Minor Online
  • Module 6: Practices
  • Module 7: Master's Thesis

Among the main professional opportunities are:

• Marketing Director (CMO)
• Commercial Director
• Product Manager
• Brand Director
• Key Account Manager