Master in Marketing and Digital Business

General

Read more about this program on the school's website

Program Description

Taught in English

Objectives

  • To provide students with a critical mindset on marketing activities
  • To gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
  • Master digital marketing and communication tools and skills
  • Understand the digital transformation of business data and evolving market places

Highlights

  • A program structured around the main activities of a typical marketing agency, a consulting company or a marketing department.
  • Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-months internships
  • Real life projects with local and interntional companies
  • Project management skills involving skills and theory from multiple courses

Career Opportunities

  • Brand Manager
  • Digital Strategist
  • Product Manager
  • Digital Marketing Manager
  • Key account manager
  • Media planning
  • Category management
  • Events organizer
  • Web Analyst
  • Media Planning
  • Advertising Executive
  • SEO/SEM Manager

Examples of Courses

  • Web design
  • Cross channel UX
  • Data marketing
  • Crisis communication

Focus: Driving Digital Event

Students will draw on their skills developed in class to build an event focused on the Digital Transformation of our Society and organize the planning, promotion and running of the conference.

Last updated Feb 2020

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About the School

A business school committed to emergence of a responsible economy within a globalized and numeric world.

A business school committed to emergence of a responsible economy within a globalized and numeric world. Read less