Marketing Management (M.A.) ‒ manage branding successfully
You control international marketing and advertising campaigns, you work together with partners, colleagues, and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.
With the degree in Marketing Management, you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales and Brand Building so that you are subsequently able to take over management responsibility in a company operating in an international environment.
Facts & Figures
*only at Campus Dublin, starting autumn 2018
One study program, three cities, countless experiences
In selected master programs IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef.
- Gain priceless experiences abroad
- Expand your network with international contacts
- No additional fees
- A switch is possible every semester (at the end of each semester)
- You are a full-time student
- Your study program is offered at your preferred campus location
What are the professional prospects in Marketing Management?
Your future working fields after obtaining a Master degree are top management positions in Marketing and/or Sales – whether this is at the agency level, in major corporations or small and medium-sized enterprises or NGOs.
Marketing or public relation agencies, business consultancies and market research companies above all those with international business activities today already prefer to employ graduates from IUBH.