Master in Media Studies with a specialisation in Media & Business
Why choose Media & Business in Rotterdam?
The Media & Business programme is specifically designed for students with an international outlook and an entrepreneurial mindset. As a student, you will be equipped with the knowledge and skills to meet the multiple challenges of today’s media and communication professions. The programme is a perfect match for you if you are fascinated by the dynamics of the media business and the intricacies of business communication.
New digital technologies and globalisation have transformed the business of media as well as the life of other industries. International trade has strongly increased, markets have converged, ownership structures have shifted, consumer behaviour has changed, and new media products and business models have been developed. The Media & Business programme allows you to explore these developments and the ways in which media firms and other companies adapt to altering business conditions and new modes of communication and business.
As part of its distinctive focus on the labour market, the Master’s programme fosters close collaborations and engagement with the media industry in the form of ‘real-life’ cases and projects, guest lectures, and thesis internships. Students can join two different Honours Projects and also have the opportunity to extend their study to go on exchange.
One of the courses: Media & Business Transformations
New media have evoked changes in many industries: holidays are increasingly booked online rather than at a travel agency; customers willingly watch ads in exchange for free television shows offered online by media companies; cancer patients verify treatment choices through online support groups; prostitutes use online platforms to significantly increase their revenue. This course serves to create a historical and cultural overview of the role of information and communication media in the business sector. You will critically assess claims on radical shifts in organisational work practices and spaces.
“Media & Business not only gave me a good sense of how new digital transformation disrupts traditional business models. I also got the space and freedom to act creatively and as an entrepreneur while learning to understand these transformations. Through various team and individual projects, I engaged in numerous case studies from all over the world which have widened my horizons.” Maria Karaki (Greece), Marketing Communications Graduate Trainee at WIND Hellas
Premaster Media Studies
Would you like to obtain an English Master's degree in Media Studies at Erasmus University Rotterdam, but do you lack the correct prior education? Then you are a likely candidate to enrol in the premaster programme for Media, Culture & Society or Media & Business at Erasmus University Rotterdam. This programme is fully taught in English.The premaster programme for the Master Media Studies in Rotterdam is a highly intensive one-year course preparing you for the Master’s programme Media, Culture & Society or Media & Business. You will learn about statistics and acquire academic skills, write a large number of essays and, to top it all off, conduct independent research. Clearly, we expect a lot of you. But your efforts will be rewarded when you can start the Master’s programme in the following year. The English premaster programme has a limited number of 25 spots available each academic year.