Who is it for?The digital analyst and the data scientist are two of the most demanded profiles currently and in the coming years. This master's degree is aimed at management-level profiles, intermediate managers, technical profiles, independent professionals, entrepreneurs, etc. In short, to any professional who wants to be a leader in the digital company.
This program can be taught online, semi-face-to-face, or in-person intensive.goalsKnow, understand and apply the fundamental foundations of any company, but from the vision of the new market, digital.
Learn to interpret the behaviors that users have in the network and especially in our site with the aim of adapting your products, services and business to what users are demanding.
Master the most important tools such as Google Analytics. In addition, take contact with the reality of Big Data that is already an unstoppable reality that affects both companies and individuals.
Have the possibility to build your own project and get financing for it.
In addition, there are a series of global objectives for all programs that consist of: efficiently managing work teams, learning to make strategic decisions, developing a global and integrating vision, mastering change management and capturing managerial skills.TemaryModule 1: FundamentalsSession 1: Technological and legal environment
Session 2: Introduction to analytics
Session 3: Goals and strategy of a websiteModule 2: The AnalystSession 1: Google Analytics I
Session 2: Google Analytics II
Session 3: Adobe Analytics / Omniture
Session 4: Comscore
Session 5: Excel for AnalystsModule 3: Statistics and analytical methodSession 1: Analytics in Social Networks
Session 2: Analytics in e-commerce
Session 3: Qualitative analysis. Session 4: Quantitative analysisModule 4: Big DataSession 1: The Big Data environment
Session 2: Big Data Architecture
Session 3: Analysis of information and knowledge
Session 4: R and SQL Language FundamentalsModule 5: Digital Management SkillsSession 1: Public speaking
Session 2: Emotional Intelligence
Session 3: Communication for management
Session 4: Effective PresentationsFinal Master Project: Always accompanied by your expert, your project tutor and the head of studies.Additional InformationThose students who wish to do so have the possibility of doing internships in the main companies.
This training can be funded by the Tripartite Foundation.Student opinionsFrancisco OviedoWhat is the best of the course? Flexibility of times when organizing the study, carrying out the practices to learn the knowledge and the possibility of making it compatible with other activities. Training of teachers, with great experience, closeness and speed in solving doubts.
What can be improved? Some more classes of face-to-face / webinars doing practical exercises.
Would you recommend the Master or Expert you are doing? I do recommend it, for the contents, for the professionals and the flexibility (which is very important).Inma BonillaWhat is the best of the course? The professional exit.
What can be improved? That communication with some teachers is more agile.
Would you recommend the Master or Expert you are doing? Although I have just started, yes.Desiree LópezWhat is the best of the course? The content of the master and the monitoring by the teachers.
What can be improved? Creating notifications when a colleague shares something on the forums.
Would you recommend the Master or Expert you are doing? I think it is highly recommended, although I have been here for a short time.David Bello
“My name is David and I would like to recommend the Master in Web Analytics and Big Data from Spain Business School . The master's degree is very complete and has both specific subjects and courses in public speaking and leadership, which are absolutely necessary for any professional today. In addition, I really like the methodology of the practical case because it allows to deepen knowledge in a dynamic and entertaining way. But, without a doubt, the most interesting part is the live classes in which you can see your teacher's screen while he works with the analytics tool, because it is the best way to learn how to use it. In addition, you can see it again later on the virtual campus if you have any questions. Last but not least, I would like to highlight the close treatment of all the school staff who will guide you throughout the learning process. Don't think about it, join Spain Business School ! "
Ernesto Salido Galán
"The MAWBD, combining two fields of enormous professional projection such as Web Analytics and Big Data, is presented in a unique training range, enabling you to solve, through the successful training obtained after it, various business intelligence solutions to any possible professional challenge that you have to face. Of the many highlights of the Master, I would highlight its novel character, with a generation of academic content as professionals of the sector, which will provide direct and immediate access to leading work environments, balancing both theoretical and practical training, all united to a own requirement of generalized quality as a brand, taught by the school itself. The quality of the teaching staff, connected through management positions in digital training environments, helps you to face from the first day possible real situations in your professional field. "