The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Course Entry
Academic Admission requirements (Band 8)
All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
English Language requirements (Band 4)
English competency requirements may be satisfied through the completion of one of the following:
IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
Bachelor degree from a country specified on the English Proficiency Bands page;
Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
Where accepted, equivalent prior learning, including at least five years of relevant professional experience; or
Other tests, courses or programmes defined on the English Proficiency Bands page.
Pixabay / Pexels
Course Details
Semester availability
Semester 1: Study full-time at Joondalup
Semester 2: Study full-time at Joondalup
Course Structure
Unit Code
Unit Title
Credit Points
FBL5010
Managing People and Organisations
20
FBL5020
Marketing Leadership
20
FBL5030
Fundamentals of Value Creation in Business
20
MKT6300
Consumer Behaviour
20
MKT6302
Promotional Marketing
20
DES5102
Design Thinking
20
MKT6304
New Product Development
20
MKT6308
Current Issues in Marketing
20
CMM5170
Advertising and Brand Awareness
20
MBA6090
Entrepreneurship, Innovation and Creativity
20
MKT6310
Marketing Research
20
Select one unit from:
MKT6320 ^
Marketing Research Project 1
20
BUS6900 ^
Management Practicum
20
^ Core Option
Course Learning Outcomes
Apply critical thinking and technical skills to solve authentic business problems.
Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
Independently initiate, plan and execute a substantial project to meet agreed deliverables.
Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.
Professional Recognition
Accredited by: Australian Marketing Institute (AMI)
Career Opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.
Possible future job titles
Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher.
