Master of Science in Marketing Research (MSMR)
University of Texas Arlington
Key Information
Campus location
Arlington, USA
Languages
English
Study format
On-Campus
Duration
18 - 24 months
Pace
Full time
Tuition fees
USD 11,044 *
Application deadline
Request info
Earliest start date
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* For the 2022-2023 academic year.
Introduction
Overview
The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields.
About The Program
- Offered weeknights in Arlington, the 36-credit hour MSMR program blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.
- Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities.
Curriculum
The MSMR program consists of 36 semester hours of advanced courses. The program is open to all applicants with at least a bachelor's degree, but is particularly well-suited for those with an undergraduate degree in one of the following areas:
- Behavioral Sciences (Anthropology / Psychology / Sociology)
- Business (Accounting / Economics / Finance / Management)
- Computer Science / Data Science / Information Systems
- Marketing / Marketing Research
- Mathematics / Statistics
All MSMR students will complete a one week Boot Camp, designed to provide basic knowledge of the following business areas:
- Accounting
- Economic Analysis
- Marketing
- Management
The MSMR curriculum consists of the following courses.
Advanced Courses (Nine Courses Required) -- 27
- BSTAT 5325 -- ADVANCED METHODS FOR ANALYTICS
- MARK 5327 -- RESEARCH FOR MARKETING DECISIONS
- MARK 5338 -- CUSTOMER EXPERIENCE AND QUALITATIVE RESEARCH
- MARK 5340 -- MARKETING STRATEGY
- MARK 5341 -- ADVANCED TOPICS IN MARKETING RESEARCH I
- MARK 5343 -- ADVANCED RESEARCH ANALYSIS I
- MARK 5344 -- ADVANCED RESEARCH ANALYSIS II
- MARK 5396 -- MARKETING RESEARCH INTERNSHIP I
- MARK 5397 -- MARKETING RESEARCH INTERNSHIP II
Elective Courses (Three Courses Required) -- 9
Total -- 36
Career Opportunities
- Marketing Research Analyst
- Marketing Director
- Project Manager
- Senior Research Analyst
- Business Market Analyst
Why Choose Us?
- No. 17 Marketing Research program in U.S. (QS, 2020)
- Program internship opportunities
- AACSB accredited (top 5% of business programs globally)
- College of Business alumni network of over 55,000 and counting
Admissions Requirements
Admission to the Master of Science in Marketing Research (MSMR) program is based on completion of the general admission requirements of the Graduate School as specified under the Graduate Admissions Requirements and Procedures in the Graduate Catalog.
Admission to any graduate program is limited and competitive. Decisions for the MSMR Program are based on consideration of several factors:
1. Graduate Index Score
- The MSMR Program employs an index score to estimate candidates’ likelihood of success in business graduate programs.
- The index score is calculated as GMAT + (GPA * 200).
- An index score of 1,200 or higher is typical of a successful candidate.
2. Academic Performance: Grade Point Average (GPA)
- An undergraduate GPA of 3.25 (on a 4-point scale, as calculated by Graduate Admissions) is typical of a successful candidate. GPA calculation is based on the last 60 hours of the applicant’s undergraduate program.
- A graduate GPA of 3.00 based on at least 24 hours will also be considered.
3. Graduate Performance Indicator: GMAT/GRE Component & Composite Scores
- The following test scores are strong predictors of graduate success:
- GMAT/GRE Quantitative and Verbal scores above the 50th percentile
- GMAT composite score of 580 or higher
- Although there is no commonly accepted method for conversion of GRE to GMAT composite scores, the algorithm provided by the Educational Testing Service (ETS) has proven to be a useful tool in estimating a comparable GMAT composite score.
4. Communication Skills
- The MSMR Program has established communication standards designed to ensure that all students are eligible to perform as Graduate Teaching/Research Assistants.
- All candidates must complete a face-to-face interview (in-person or online) with the MSMR Program Director.
- Applicants whose native language is not English must demonstrate a sufficient level of skill with the English language to engender confidence in success in graduate studies. The MSMR Program accepts several forms of assessment, providing that scores meet or exceed the following criteria:
- IELTS: Band scores of 6.5 on all skills
- TOEFL iBT: Total Composite 81, with preferred section scores of Listening (16), Reading (20), Speaking (23), and Writing (22).
5. Personal Statement/Accomplishments
- Statement of Purpose: A thoughtful, well-written statement clearly expressing educational objectives, communicating a passion for marketing research, and providing a glimpse of the applicant’s personality.
- Letters of Recommendation: Letters from three persons familiar with the applicant’s academic background and/or work experience who can speak to the applicant’s potential for success in graduate school.
6. Academic & Professional Experience
- Academic Institution: General quality and specific program accreditation of the degree-granting institution.
- Professional Experience: Work experience, professional certification, or licensure.
English Language Requirements
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