Master´s Degree in Marketing
Universidad Europea
Key Information
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Campus location
Online Spain
Languages
English, Spanish
Study format
On-Campus
Duration
9 months
Pace
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Tuition fees
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Application deadline
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Earliest start date
18 Oct 2024
Introduction
Master in Marketing
The Master's Degree in Marketing is a practical course where you'll learn to use agile methodologies and work with the new digital marketing tools. Students will gain the knowledge they need to be able to identify business opportunities, making them an efficient and profitable reality, create strong brands through effective communication campaigns, and develop strategies for differentiation, innovation, development and growth.
The master’s programme incorporates new digital content along with training in the more advanced skills that companies demand when hiring professionals and experts for their sales departments and marketing and communication areas.
*Degree approved in Spanish. Pending authorisation from the Agency for Educational Quality for its delivery in English
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Module I. Strategic Marketing
- Marketing within the organisation.
- New trends, methodologies and tools.
- Strategic planning.
- Market segmentation.
- Omnichannel strategy as a key factor in marketing (online and offline).
- Automation of marketing campaigns and designing the customer journey.
Module II. Neuromarketing and consumer behaviour
- Commercial and market research.
- Fundamentals of neuromarketing.
- Consumer behaviour: qualitative techniques.
- Consumer behaviour: quantitative techniques.
- Neurophysiological techniques for studying consumer behaviour.
Module III. Marketing Plan
- Stages in the development of a marketing plan.
- Research methodology.
- Narrative structure of a marketing plan.
- Persuasive new ways of presenting business models.
- Academic regulations.
Module IV. Sales Management and Sales Techniques
- Strategic selling.
- Sales force planning.
- Customer service.
- Managing a sales team.
- Negotiation and persuasion techniques.
Module V. Operational Marketing
- Direct marketing.
- Retail marketing.
- Promotional marketing.
- Attraction marketing.
- Reputational marketing.
Module VI. Digital Marketing and E-Commerce
- Social Media Marketing.
- Web content management.
- Search engine optimisation strategies.
- Mobile marketing: App development.
- E-commerce.
Module VII. Integrated Communication I
- Strategic personal brand planning.
- Branding: strategic brand management.
- Internal communication.
- Persuasive communication.
- Creative processes and naming.
Module VIII. Integrated Communication II
- Corporate communication.
- Creativity techniques.
- Communication and new technologies.
- Communication strategies and creative process.
- Advertising communication research.
- Communication strategies: YouTubers and bloggers.
Module IX. Professional Internships
- Professional development through in-company internships
Module X. Final Master’s Project
- This will be the team preparation of an original project that will be publicly presented before a panel of judges in order to obtain the master's degree qualification.
Program Outcome
Credits:60 ECTS
Program Tuition Fee
Career Opportunities
Upon completion of the Master's degree, you'll be prepared to take on one of the following positions within a company:
- Marketing departments at public and private companies and corporations.
- Positions in research, planning, implementation and control of sales and marketing strategy. For example:
- Launching your own startup.
- Customer Success Specialist.
- Digital Ad Trafficker.
- E-commerce Manager.
- Head of digital media strategy and advertising planning.
- Marketing Director.
- Manager at a company where global and strategic management is linked to the digital environment.
- Brand Marketing Manager.
- Product Marketing Manager.
- Community Manager and Social Media Manager
- Trade Marketing.
- Advertising Director.
- Sales Strategy Manager.
- Marketing Consultant and Advisor.