Masters in Digital Communication in Italy

The Master in Digital Marketing & Communication is a response to the fast pace of change within the world of communications, offering the latest skills and tools with regard to digital communication. By establishing solid marketing foundations that focus on the creation, management, and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans. This type of training – flexible and constantly evolving – seeks to encourage students to reflect on the future of digital media, thanks to a constant discussion with a diverse class in terms of educational background and geographical origin, and a Faculty that consists of academics, managers, and some of the sector’s leading entrepreneurs. In just one year, the Master in New Media and Marketing Communication provides the personal and professional development needed to launch a career in a company or digital agency, not to mention the value of spending this time in a multiculturally-rich environment, which fuses innovation with the experience and prestige of the University of Bologna. The program, which is entirely in English, includes two classroom-based terms and concludes with a final internship. The course alternates exemplars, group work, workshops, and company projects with the aim of teaching students key concepts of the digital age: listening, sharing, participating. -

Traditional communication paradigms have been challenged by the continuous change generated by digital technologies. Businesses and professionals have to cope with a proliferation of social media and digital platforms, the multiplication of content producers and information sources. -