Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
Strengthen your strategic skills to develop marketing plans, campaigns, brand positioning management and web projects, so that companies or brands have an effective digit
Strengthen your strategic skills to develop marketing plans, campaigns, brand positioning management and web projects, so that companies or brands have an effective digital communication.
What does a graduate of the Master's Degree in Digital Marketing do?Lead Digital Marketing areas in a strategic manner for the fulfillment of organizational objectives.Take advantage of Information and Communication Technologies, in order to promote creativity and innovation.Create strategies from top management for the positioning or specific campaigns of the brand.Develop sustainable business opportunities and lead projects that generate economic, environmental and social value.What is the labor field of a graduate of the Master in Digital Marketing?Advertising.Digital MarketingDigital CommunicationSalesEntrepreneurship and intrapreneurship.Why study at the Universidad EAN ?Institute for Sustainable Entrepreneurship...
The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebr
Master in Digital Marketing
The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain).At Universidad Antonio de Nebrija, this Master’s Degree is led by the Faculty of Communication Sciences. At Universidad EAN, it is coordinated by the Faculty of Postgraduate Studies.
It is designed with the purpose of training senior managers, consultants and researchers with competencies and knowledge on digital marketing. Such training is conducted through the use of Information and Communication Technologies (ICT) and through the teaching of the latest techniques of digital marketing and advertising. Similarly, it aims at training professionals able to work in digital marketing and advertising fields, thus providing advanced knowledge, competencies and skills needed to be in charge of the online communications area for governmental and private organizations; of the planning and strategic development of digital marketing campaigns; and of the optimization, management and positioning of brands in social media; as well as those needed to manage the digital communication and image of web projects, amongst other....
IESA - Instituto de Estudios Superiores de Administración
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ...
Master of Marketing
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.
Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.
Duration: 15 months, divided into five consecutive quarters of eleven weeks each.
This program provides the practical and theoretical knowledge necessary for effectively develop business and marketing efforts that require companies.
The Master in Business Management and Marketing provides the skills and precise theoretical to effectively develop business and marketing efforts that require businesses: consumer awareness, competitive advantage, positioning, channel, etc.
Professionals who wish to broaden their knowledge in the area of Marketing with the aim of: - Develop a career in a marketing department companies products or services to the consumer. - Getting into the new approaches and techniques Marketing for eventual specialization in one of these areas for the future.