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Aarhus University MSc in Economics and Business Administration – Marketing Analytics and Strategy
Aarhus University

MSc in Economics and Business Administration – Marketing Analytics and Strategy

Aarhus, Denmark

2 Years

English

Full time

Request application deadline

Aug 2025

EUR 10,000 / per year *

On-Campus

* for non-EU/EEA students only | EU/EEA students study for free

Introduction

A State-Of-The-Art Approach

The MSc Program in Marketing prepares students for a range of international management careers across public and private sectors. Graduates have expertise in value creation, innovation, communication and channel management, pricing, marketing research, customer relationships, and marketing strategy complemented by state-of-the art knowledge about developments associated with the digital transformation.

A Key Component of Business

Marketing is indispensable to top management when it comes to picking served markets, competitors, and business portfolios. Customers are central to marketing too, which means making promises that match the target group’s needs and then meeting or exceeding expectations. Marketing can be applied to both commercial and non-commercial purposes – e.g. selling products or services, but also promoting favourable behaviour. This work is often international in scope, a characteristic mirrored in the course content offered on the Program at Aarhus University, which has an international staff and a diverse student body.

Admissions

Scholarships and Funding

Program Tuition Fee

Career Opportunities

About the School

Questions