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Copenhagen Business School MSc in Economics and Business Administration - Management of Innovation and Business Development
Copenhagen Business School

MSc in Economics and Business Administration - Management of Innovation and Business Development

Copenhagen, Denmark

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Introduction

To stay competitive, firms need to develop new products, services, processes and business models – and they need to do it continuously. Innovation and the ability to create competitive advantage for firms are at the very core of this programme. Through an introduction to the theory and practice of innovation, you will learn to manage and solve problems pertaining to the organisation of innovation and business developed in established as well as in entrepreneurial firms.

Managing a firm effectively through innovation and business development requires structured and informed analyses. Each innovation has different aspects. Some are referring to its value proposition, some to its future users, some to the likely responses from its competitors.

An innovation does not become successful by taking a one-sided focus on these aspects. You will learn about the processes of identifying ideas for innovation, strategies in different types of companies as well as how innovation can become a part of the overall strategy of a company.

You will also gain knowledge on how to put innovation on the corporate strategy agenda. Also, how the innovation process has changed from a rather closed to an open process that involves many different stakeholders, such as customers, suppliers, or universities. Innovation is also the key to solving the grand challenges of our time, making sustainable innovation front and center.

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