Master in Digital Marketing & E-Commerce in English

The time for digital marketing is now, dynamic, proactive professionals with a great capacity for adaptation are needed, which is why the Master in Digital Marketing & E-commerce at EAE Business School Madrid, at EAE Business School Madrid, prepares you to take match the new opportunities that the digital world shows us, through techniques and tools that allow you to connect with the interests of today's consumer.

We will help you promote change and work on a global strategy where you will see all the strategic and operational aspects with a faculty with extensive experience in the digital sector and where they will have a practical approach and a clear professional orientation.

Reasons to study this master's degree:

• Tools for the digital world: You will obtain specific training in CRM and Inbound tools, you will work with technological software to carry out advertising campaigns on social networks and mailings, you will be able to create virtual stores and develop Apps, and you will learn affiliate marketing for influencers and programmatic advertising.
• Preparation for the future: The master deals with new trends such as models based on Artificial Intelligence and Machine Learning, Metaverses, immersive technologies (VR virtual reality, AR augmented reality, MR mixed reality...), collaborative economies, Marketing Automation, Blockchain...
• Connected with the reality of the company: During the program you will be accompanied by professional teachers from top companies in the sector, who provide strategic and technical training based on an eminently practical methodology, with real and current cases from the entities where they work.
• Coaching for digital professionals: The Master provides you with complete training for the performance of communication skills, leadership and management of projects and teams, such as Elevator Pitch, Visual Thinking...
• Prestigious partners: EAE Business School Madrid is an educational institution associated with the main marketing entities in Spain: the Spanish Marketing Association (AME) and the Spanish Association of Digital Economy (ADIGITAL).
• True Potential Experience: Enjoy an experience that combines the Master in Digital Marketing & E-commerce (Full Time) with a personalized professional development plan, guided by a True Potential Advisor, who will help you find your true potential, focus it and develop it.

Titling

Master's Degree in Digital Marketing & Ecommerce from EAE Business School and the Master's Degree in Permanent Training in Digital Marketing & Ecommerce from the International Business University (UNIE).

• Módulo 1: Fundamentos de Marketing y Comunicación Digital
  • Introducción al entorno digital y ejes del marketing y la comunicación online
• Módulo 2:Planificación de marketing digital
  • Marketing de buscadores y publicidad
  • Marketing de resultados
  • Social Media Marketing
• Módulo 3: Diseño web y tienda virtual
  
  • Diseño web, usabilidad y tienda virtual
  • Gestión de clientes, logística y normativas
• Modulo 4: Proyecto de Negocio Online e Indicadores
  • Análisis de resultados
  • Plan de negocio online
• Modulo 5: Minor Online
• Modulo 6:Trabajo Fin de Máster

Lo que estudias aquí y ahora, tiene mañana un impacto en tu vida laboral. Comienza a imaginar tu futuro, echa un vistazo a las salidas profesionales que te están esperando.

• Director de Marketing Digital
• Director de E-commerce
• Brand Digital Manager
• Digital Project Manager
• E-commerce Manager
• SEM Manager
• SEO Manager
• Social Media Manager
• Content Curator
• Gestor de Comunicación Digital