Master in Digital Marketing & E-Commerce Part Time

transformative leadership

Strategic Leadership: Transformation & Change - 5 ECTS

• Liquid organizations and change management

• Balanced scorecard

• Agile Manifesto & Agile Principles

• UX & Customer Experience in the digital age

Traffic generation

Fundamentals of Digital Marketing - 5 ECTS

• Key KPIs of digital marketing

• Areas of action of online marketing

• The online consumer and commercial research techniques

• Digital Marketing Funnel

Social Media Strategy - 5 ECTS

• Social Media Plan

• Campaigns on IG, Facebook, Linkedin and Tiktok

• RRSS analytics

• Influencer marketing

Growth Marketing - 5 ECTS

• Search Engine Marketing (SEO and SEM)

• Programmatic Display Marketing

• Affiliate marketing (Amazon Affiliate Program)

Global E-Commerce Management

Web Design and Usability - 5 ECTS

• Web Usability (UX & UI)

• Mobile Usability

• App Development

Creation of E-Commerce Platforms - 5 ECTS

• Development of a Wordpress

• Mobile first (ASO)

• Axes of E-Commerce

• Online payment platforms

Keys to digital business

Relationship Marketing and Logistics - 5 ECTS

• CRM (Hubspot)

• Email marketing (Mailchimp or similar)

• Logistics

Digital Analytics - 5 ECTS

• Digital Analytics (Google Analytics 4)

• E-Commerce Analytics

• CRO (A/B Testing)

Digital Business Plan - 5 ECTS

• Business models

• Success factors

• Integration of the digital marketing plan into the global plan

• Keys to digital entrepreneurship

TFM - 15 ECTS
It is not only the research work necessary to obtain the master's degree. It is the right time and place to unify your academic experience with your professional ambition, your personal vision and your creativity. It is the opportunity to put into practice everything you have learned and work to get where you want to go.

Employment report

• 85% Students obtained new job offers at the end of the master's degree
• 98% EAE students who carry out internships obtain them thanks to the Professional Careers department.
• + 7,000 job offers and internships published in 2018