Master in Digital Marketing [MDM]
ESIC Business & Marketing School
Key Information
Select location
Campus location
Madrid, Spain
Languages
English
Study format
On-Campus
Duration
12 months
Pace
Part time
Tuition fees
EUR 23,550 *
Application deadline
Request info
Earliest start date
Oct 2024
* Intakes 2023-10: € 22.100
Introduction
KNOW MORE ABOUT THE MOST SUCCESSFUL TECHNIQUES OF DIGITAL MARKETING WITH THE MASTER IN DIGITAL MARKETING OF ESIC.
The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.
Participants have the opportunity to reinforce their marketing skills by attending a one-week curricular Business Study Tour at INSEEC School of Business & Economics LONDON (London, England).
OBJECTIVES
- One of the main objectives of the Master in Digital Marketing is to cover the new demands for digital marketing skills in the market with a practical approach that allows students to understand and know how to develop all the knowledge acquired throughout the Master.
- Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market.
- Obtain the key skills and knowledge to create, develop and evaluate online strategies and marketing and digital communication plans, which will allow them to face the challenges of companies in the current and future context.
- Have a working knowledge of the main technologies on which the different disciplines of digital marketing are based.
- Increase the employability of students in the field of international opportunities by having received training in English is one of the growth opportunities that the Master in Digital Marketing of ESIC offers to its students.
Admissions
Curriculum
- Global Strategy Moduletools
- Data Driven Organisations Moduletools
- Smart Decision-Making Process Tools
- Web & Search Engine Marketing Moduletools | Licence
- Digital Traffic Management Excellence tools | Licence
- E-Sales Module Tools | Licence
- TFM. Final Project
Program Outcome
- Lead the digital marketing function of a company, being able to elaborate a complete annual digital marketing plan for companies with an international profile and get it approved based on the rigor of the objectives and strategies, action plans with KPIs, and clear ROI of the plan as a whole
- Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as SEO, SEM, web, social networks, e-commerce, and the transversal effect of data
- Master the main disciplines of digital marketing with applied sense and from the practice of real company cases and be able to make decisions that impact business generation, connecting digital marketing investments with financial results
- Know the main digital marketing tools in order to optimize the impact that the digital marketing function generates in international companies in terms of results and time to market
- Development of professional and managerial skills that enable professionals to evolve at the same pace as market and technological disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking, etc. with the limit of ethical values and the breadth of international professional environments.
Scholarships and Funding
We do not want economic issues to be an obstacle for you to reach your objectives and ensure training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organizations. The scholarships and grants available are as follows:
- In-house scholarships
- National scholarships
- International scholarships
- Mobility grants for international internships
- Insurance and financial aid
ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your degree.
If you live outside one of the cities where ESIC has a campus and you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Career Opportunities
There is currently a booming demand for professionals with digital marketing skills in both agencies and companies. There are multiple web projects, SEO, social networks, paid media, and e-commerce to increase competitiveness and channel aid from the Public Administration. Some of the most in-demand positions are:
- CMO, CMTO
- Digital Marketing Manager
- Social Media Manager
- SEO/SEM Manager
- Digital User Experience Manager
- Digital Communication Specialist
- E-Commerce Manager
- Digital Account Manager
- Head of Digital Media
- Lead or Acquisition Specialist
- Content Marketing Manager & Social Media Manager
- Entrepreneurs or Business people (who want to use Digital Marketing to improve their company's presence and sales).
Program Tuition Fee
Why study at ESIC Business & Marketing School
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases, and the use of licenses so that you can access the labor market with the best possible preparation. Our MDM stands out for:
- Employability-oriented
- Belonging to the ESIC HUB of digital marketing professionals
- Development of data management culture and skills
- 6 subjects in a practical format of a digital project based on tools
- 4 practical workshops on digital tools
- 4 real company cases with a group presentation of solutions before in front of a panel of judges made up of company representatives and teaching staff such as Bizum, BMW, Volvo, Bankinter, Iberdrola, and LG among others
- Use of paid professional licenses: Data IKU, Xeerpa, CartoDB, Microsoft 360, Statista, Similarweb
- Promotion of learnability: Development of managerial competencies for management, professional, and personal development
- Group and tutored Final Master's Project: the student decides the topic
- Digital marketing experts with an international profile