Keystone logo
ESIC Business & Marketing School Master in Marketing Management [MIM]
ESIC Business & Marketing School

Master in Marketing Management [MIM]

12 Months

English

Part time

Request application deadline

Request earliest startdate

EUR 24,000 *

On-Campus

* information subject to change

Introduction

A UNIQUE PROGRAM TO MANAGE THE INTERNATIONAL MARKETING AND COMMERCIAL ENVIRONMENT

The MIM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models.

The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a curricular Business Study Tour in a Triple Crown Institution (e.g., HEC Montreal) for a business immersion.

The program has a double accreditation (EFMD and AMBA) with around 75%+ international students, providing the students with a strategic and operational vision for markets, customers, data, and technology in both directions, global-local and local-global, including a final project based on a group marketing plan to build the international commercialization of a product/service between two countries.

Admissions

Curriculum

Rankings

Program Outcome

Scholarships and Funding

Ideal Students

Career Opportunities

Accreditations

Why study at ESIC Business & Marketing School

About the School

Questions