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ESSEC Business School Specialized Master ® Marketing Management and Digital (MMD)
ESSEC Business School

Specialized Master ® Marketing Management and Digital (MMD)

Cergy, France

1 Years


Full time

Request application deadline

Aug 2024

EUR 25,300 / per year *


* International Students (outside the European Union)| EU students: €22,300


Marketing is more than ever a key business function.

While remaining general in the marketing function in its strategic and operational aspects, this expert program integrates innovative approaches to management and digital marketing which are revolutionizing the world and businesses with new paradigms and business models to (re)invent; in a world where the responsibility and challenges of ecological and societal transition are major.

Creativity, agility and collaboration occupy a prominent place in the program.

You will acquire strong managerial skills to develop marketing processes, lead multidisciplinary and multicultural teams and you will discover e-marketing, m-marketing, social marketing, Data Driven Marketing, Design Thinking, Web Design, etc. .

Digital is disrupting society as a whole: professions and practices in the field of marketing are no exception. In this complex, constantly evolving environment, the Specialized Master® Marketing Management & Digital (MS MMD) trains young, agile professionals, capable of understanding and quickly adapting to current issues facing companies and organizations.

The lessons and numerous events outside the classroom allow students to meet numerous companies from all sectors of activity and to work on concrete and current issues, thus confronting the transformation of companies and organizations.

The customizable course allows you to develop expertise in Health Marketing and Management, Luxury Marketing and Management, Current Goods Marketing and Management or New Business Marketing and Management.

Resolutely professional, this Specialized Master will allow you to enrich yourself within a promotion with diversified profiles and to exercise numerous professions, from the most traditional to the most innovative, in all sectors of activity: sales engineer, brand manager, product manager, marketing analyst, business developer, consultant, key account manager, category manager, CRM manager, digital manager, e-marketer, data analyst, etc.



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