Keystone logo
Faculty of Business, Hong Kong Polytechnic University MSc in Marketing Management
Faculty of Business, Hong Kong Polytechnic University

MSc in Marketing Management

Hung Hom, Hong Kong

18 Months

English

Full time, Part time

Request application deadline

Request earliest startdate

HKD 291,400 / per course *

Blended

* non-local students: HK$291,400 / local students: HK$272,800

Scholarships

Explore scholarship opportunities to help fund your studies

Introduction

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

Characteristics

  • Equips students with sound knowledge and skills in marketing and related areas
  • Offers a comprehensive range of marketing electives
  • Covers applied marketing and leading-edge marketing practices and issues
  • Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

Admissions

Curriculum

Program Tuition Fee

About the School

Questions

Similar Courses

  • Master's Degree in Marketing Management
    • Madrid, Spain
  • Master of Lifelong Training in Marketing and Commercial Management [GESCO]
    • Madrid, Spain
    • Barcelona, Spain
    • + 1 more
  • MSc Strategic Digital Marketing
    • Berlin, Germany