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University of Applied Sciences Upper Austria Master in Innovation and Product Management
University of Applied Sciences Upper Austria

Master in Innovation and Product Management

Wels, Austria

4 Semesters


Full time

30 Jun 2024

Oct 2024

EUR 363 / per semester *


* EU-citiziens EUR 363.36, Non-EU citizens EUR 726.72 per semester


Master in Innovation and Product Management

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. Today, if a company wants to be successful in such an environment, it must see uncertainties as opportunities. This can only be achieved by treating innovation as an iterative process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design, and technology, combined with strategic thinking is the only way to develop product innovations and services in a sustainable way.

This is the main focus of the Master's degree program "Innovation and Product Management (IPM)". In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically.

This program provides a comprehensive education in Mechatronics, Business Economics and Marketing, complemented by the know-how delivered in two specializations, namely "Product Concept Design" and "Development Process Engineering". It is taught by experienced experts from industry who are up-to-date with the latest trends and developments, ensuring a modern and future-orientated program. Graduates of IPM are therefore best equipped with the knowledge and skills required to become top managers wherever product development, marketing, design and the customer meet.


  • Qualification: Master of Science in Engineering (MSc).
  • Duration: 4 semesters (120 ECTS).
  • Places: 23
  • Mode of study: full-time.
  • Entrance requirements: Completed Bachelor’s degree (180 ECTS or equivalent) with Economics or Engineering and English background.
  • Language of tuition: 100% English.


Product Concept Design: Design-centered factors represent, in many cases, key potential for differentiation and efficiency of mechatronic products. As a future product concept designer, you learn to consider goal-orientated and resources-friendly ergonomic, functional and aesthetic aspects in the ideas and concept phase.

Development Process Engineering: This specialization module deals with the optimization of integrated development processes of mechatronic products. You are taught how to design and implement a system for information, planning, and monitoring of development in support of the R & D department.

Industry cooperations

Cooperation with local and global industry is one of the cornerstones of this program. Industry partners are involved in:

  • curriculum development,
  • R&D projects,
  • student projects and internships,
  • lecturers from industry.

The result is an excellent employability through:

  • tailor-made programs to suit industry’s needs,
  • academic knowledge combined with practical training.

Program Outcome

Career Opportunities

About the School