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University of Applied Sciences Upper Austria Masterstudium für Digital Business Management
University of Applied Sciences Upper Austria

Masterstudium für Digital Business Management

Steyr, Austria

4 Semesters


Part time

20 Aug 2024

Oct 2024

EUR 181 / per semester *


* zuzüglich des ÖH beitrags für studierende aus EU- und EWR-staaten | für studierende aus drittstaaten: 726,72 € pro semester


Digitale Medien Wertschöpfend Nutzen – Österreichs Erstes Fh/uni Masterstudium

Digital media and technologies shape and dominate not only the business world, but also our society. They transform competition in the area of digital business and make the development of new, innovative business models necessary. The FH/Uni joint master's degree in Digital Business Management is dedicated to these challenges in a dynamic competitive environment. It provides deep insights into the sustainable digitalization of business processes, promotes new entrepreneurship and prepares for the requirements of global markets and interculturality. A special focus is on the increasing relevance of cross-channel e-commerce and marketing strategies as well as on the diverse applications of artificial intelligence , which makes the degree a comprehensive training in digital management.

Wichtige Fakten

  • Organisational form: Part-time, alternating on-site weekends (approx. 10 per semester) at FH or JKU (Fri. 13:45-19:30 + Sat. 08:00-17:00) 1 block week (Tues.-Sat.) + 1 intensive weekend (Thurs.-Sat.) per semester; online sessions on Tuesdays 18:30-21:00
  • Akademischer Abschluss: Master of Science in Digital Business Management (MSc)
  • Studienplätze: 40
  • Aufnahmeverfahren: Bewertung der bisherigen Studienleistung und Fachgespräch mit Fallstudienausarbeitung
  • Kosten: € 363,36 pro Semester + ÖH-Beitrag
  • Studiendauer: 4 Semester (120 ECTS)
  • Sprache: Deutsch


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About the School