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Fachhochschule Salzburg University of Applied Sciences Master in Business - Innovation & Management in Tourism
Fachhochschule Salzburg University of Applied Sciences

Master in Business - Innovation & Management in Tourism

Salzburg, Austria

4 Semesters

English

Part time

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EUR 363 / per semester *

On-Campus

* up to double amount for non-EU countries. + student union fee

Introduction

Tourism is increasingly about how travelers experience places. To react to this changing nature of tourism, the master program “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveler demands and become an active contributor to tomorrow’s tourism trade.

Degree awarded: Master of Arts in Business (MA)Length of study: 4 semesters (2 years)Study mode: part-time. Monday & Tuesday lectures from 8am-6pm, Wednesday from 8am-1pm
Study places per year: 34Location: Campus UrsteinLanguage: English
Tuition: tuition fee at least € 363,- per semester (up to double the amount for non-EU countries) + student union feePreparation course fee: for preparation courses organized by the University of Salzburg at least € 50,- per course 

Why study Innovation & Management in Tourism at Salzburg University of Applied Sciences?

The master's program at Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. The international, management-based program familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism.

In addition to specialized knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship, and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master program is based on the following general foci:

  • Innovation
  • Corporate Communication
  • Applied Research
  • Practical relevance
  • Diversity

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