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Goldsmiths, University of London PGCert in Museums & Galleries Entrepreneurship
Goldsmiths, University of London

PGCert in Museums & Galleries Entrepreneurship

London, United Kingdom

20 Weeks

English

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On-Campus

Introduction

PGCert in Museums & Galleries Entrepreneurship

This program will cover sponsorship and marketing, audience development, regeneration and partnerships, and commerce/merchandise, giving a detailed insight into the ways that museums and galleries are managed and develop entrepreneurship.

Perhaps you already work in a museum or gallery and want some CPD experience. Or maybe you work in a different area but are thinking about a change of career.

Through a combination of lectures, seminars, outside visits, interviews, projects, workshops and presentations you'll examine the ways in which museum and gallery professionals have developed sophisticated new strategies and applied innovative entrepreneurial thinking to find ways of attracting visitors from a wide range of backgrounds to visit their institutions, engage with their events, and interact with art works in different ways.

Entrepreneurial thinking in museums and galleries is unique and cannot be viewed in the same way as a start-up business or new commercial venture. Instead it's a progressive way of developing commercial strands within the public sector. So you'll be encouraged to identify entrepreneurial activity, identify the target audiences for whom activities or resources have been developed, and the type of income raised.

The program will use case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall, and the Fourth Plinth project in Trafalgar Square. Many of the sessions will take place in a museum or gallery (for example, Tate, the V&A, National Gallery), where you'll be able to carry out practical research. You'll also be able to meet and engage with potential professional contacts in different departments.

The program is made up of two 30-credit modules, which you can also take as standalone short courses:

  • Museums & Galleries as Creative Entrepreneurs (Autumn term)
  • Museums & Galleries as Cultural Entrepreneurs (Spring term)

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