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Hong Kong Baptist University (HKBU) School of Business MSc in Entrepreneurship and Global Marketing (MScEGM)
Hong Kong Baptist University (HKBU) School of Business

MSc in Entrepreneurship and Global Marketing (MScEGM)

Kowloon Tong, Hong Kong

15 Months


Full time

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Jan 2025

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The MScin Entrepreneurship and Global Marketing (MScEGM) is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).

  • International Exposure: By spending the first semester in Hong Kong and the second semester in France, students can experience firsthand the east and the west in one single year through global exposure.
  • World-Class Learning Experience: A unique international cooperative opportunity for students to experience high-quality learning and teaching that utilises the strengths of two research-led business schools, which offer internationally recognised business and management programmes.
  • Double Degree: Hong Kong's first double degree in Entrepreneurship and Global Marketing, leading to two master degrees to be awarded by Hong Kong Baptist University and Grenoble École de Management.
  • Opportunity to Work in Hong Kong: Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation, no matter they have been secured an offer of employment or not.

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Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School