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IE University Master In Customer Experience & Innovation
IE University

Master In Customer Experience & Innovation

Madrid, Spain

10 Months


Full time

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EUR 34,000 *


* to become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation; this is a single payment of €1,200 to be made during the enrollment process


We live in a total experience economy. How do you create seamless and synchronized customer experiences across products, services, organizations, and businesses? This master’s program takes a close look at the human-centered design, service design, as well as product and experience design, in order to find innovative ways to shape customers’ experiences and deliver added value to them.

The Master in Customer Experience & Innovation is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to ​​sharpen your creative, analytical, commercial, business, strategic, and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.

Reasons to study the Master In Customer Experience & Innovation

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

High-Tech and Human-Centered Customer Experience Program

You will learn what you need to know from the realms of business, technology, and human-centered design in order to think strategically and work holistically in any type of organization, coming out a next-generation CXI pro.

Learn from Top Customer Experience Professionals

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

Customer Experience & Innovation Program Values

The program uses hands-on methodologies with transversal value for areas like Innovation, Product, Research, Strategic Design, Business Strategy, and more. By far the most important value, however, will be your training in building bridges and busting silos to bring diverse stakeholders together within and without an organization.

Chief Customer Experience Officer, the Pro of the Future

Chief Customer and Experience Officers are rapidly rising positions: 90% of senior executives said CX is one of the CEO’s top three priorities (McKinsey, 2016).

Ideal Students


Career Opportunities


Scholarships and Funding

Program Outcome

Program Tuition Fee

Program delivery

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School