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IED – Istituto Europeo di Design Barcelona Master's Program in Design Management
IED – Istituto Europeo di Design Barcelona

Master's Program in Design Management

Barcelona, Spain

11 Months


Full time

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18 Jan 2025

EUR 24,700



The Master's Program in Design Management combines the sensitivity and methodology of design with the market’s added value creation and management strategies to streamline an organization’s innovation processes.

In today’s world, design is a pivotal strategic tool when it comes to innovation and change (involving organizations, society, technology, and business…) owing to its potential to offer co-creative solutions that simultaneously meet the needs of the brand, the market, and the company by studying users and their needs. It is, therefore, important for designers, on the one hand, to understand the business reality if they are to play an active part in the enterprise and their surroundings. On the other hand, company managers stand to gain from understanding the potential of design in the process of creating added value.

This course encourages its professionals to apply specific, agile, and innovative methodologies to develop real projects for real companies, thus fostering a culture of innovation and experimentation. As well as talks, conferences, and workshops, the course includes two trips to cities around Europe such as Amsterdam or Geneva, ending with a final personal research project.


Olivier Mache

Graduated in Architecture from the National University of Architecture of Grenoble with and Master's in Industrial Design in IED Milano, he has strong experience in managing design strategies. He defends an approach to design based on brand identity and the user needs to feed the company’s innovation strategies.

He is Head of Design and User Experience for Hewlett Packard’s large format printing and 3D printing Global Business Unit. He begins his career with architectural projects for the banking sector, then with product design in consultancies in a variety of sectors: sport (for Salomon, Mavic, Julbo, and Decathlon), building (for Airwell, Ideal-standard, Technal winning the Silver Equerre Prize at Batimat 1994) and packaging (for Yacco, Pampryl winning the prize of the packaging of the year in 1995).

In 1996 Olivier was appointed as head of industrial design for the professional PC division of HP, and later in 2002, he ran a design unit for HP European marketing to understand market trends, and customer expectations and uncover product innovation opportunities for digital cameras and consumer printers categories. In 2006 he became the Manager of the Brand Design b’Twin brand of Oxylane (Decathlon). His team innovates every day on brand identity, and ease of use and gets an IF Award and Red Dot Award.

In 2010 Hewlett Packard recalled Olivier Mache to take over the direction of the design and user experience to the world market of large format printers and 3D printers. He leads since 2010 a team of 50 designers in Barcelona and Shanghai.

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