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IED – Istituto Europeo di Design Milan Master's Program in Brand Strategy and Management
IED – Istituto Europeo di Design Milan

Master's Program in Brand Strategy and Management

Milan, Italy

1 Years

English

Full time

Request application deadline

Nov 2024

EUR 20,100

On-Campus

Introduction

Learn how to interpret the world around us, organizing your ideas into branding projects where creativity and strategy work together to deliver value. This is what the English-language Master’s Course in Brand Strategy and Management at IED Milano is all about.

The English-language Master’s Course in Brand Strategy and Management at IED Milano explores all processes of brand management, communication, and strategy. It provides intensive training through a variety of project-based learning opportunities that change year by year, thus enabling close interaction between students and some of the most attractive international corporations on the market.

You will learn how to look at the world around you with critical insight, translating and condensing your vision into creative solutions. This course is specifically designed for those who want to explore the whole process of brand strategy, strategic planning, and digital strategy across a wide scope, putting forward some new, creative solutions.

Over your time on the course, you will be taught by top managers of great expertise, who work as Master's lecturers and enjoy exchanging views with their students, sharing with all of them all the experience acquired from top companies and agencies that they work with. Upon completion, you will be able to successfully move into the world of work, showing how far you can go with your analytical, strategic, and creative skills.

Why choose it

In recent years, branding has become one of the strategic assets for corporate communication and marketing, which is why more and more consulting firms, companies, and agencies are looking for professionals who know how to create and manage brands and their communication, building long-lasting cultural value assets.

The English-language Master's Course Brand Strategy and Management at IED Milano is strongly focused on training people to lead the branding process. Partnering with Landor & Fitch, the world's leading agency in brand consulting and design, ensures excellence in training and will contribute to developing an innovative, market-driven training path.

Over your training, you will be able to work on projects submitted by companies like Pomellato, Campari, Ducati, Diesel, KFC, Persol, Lemonsoda, Vigorsol, Vodafone, KFC, MV Agusta and Club Med. Over the last few years, these companies have presented briefs based on real needs to IED students, providing useful moments of interaction for professional development and developing together high-impact projects for the growth of their products and brands.
The English-language Master's Course Brand Strategy and Management at IED Milano has contributed to creating a community of more than 500 alumni, who currently work as branding professionals for some of the top global branding companies. Although they studied in different academic years, they all know each other and work together at times, helping one another and sharing views, ideas, and professional experiences.

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