Marketing and Communication, master
IIHEM International Institute Higher Education
Key Information
Campus location
Rabat, Morocco
Languages
French, Avestan
Study format
On-Campus
Duration
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Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
Aug 2023
Scholarships
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Introduction
Marketing is the process of planning and executing any strategy aimed at the design, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that meet consumers and businesses.
The marketing specialty is concerned with studying factors (demographic, economic, social, technological, environmental, and cultural) impacting the demand for consumer goods, equipment, and services, allowing the development of appropriate procedures and policies to meet this demand.
This specialty prepares the laureates for careers as advertising manager, promotions manager, marketing manager, public relations manager, sales manager.