MSc in Strategic Marketing
International Business School - Budapest
Key Information
Campus location
Budapest, Hungary
Languages
English
Study format
On-Campus
Duration
12 months
Pace
Full time
Tuition fees
EUR 5,900 / per semester *
Application deadline
Request info
Earliest start date
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* 100 EUR application fee | 900 EUR one-time registration fee for non-EU citizens
Scholarships
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Introduction
Marketing and advertising rely more and more on behavioral sciences that analyze the true motivation of consumers. Be an expert in consumer behavior, marketing research, communication, and management with our British master's program.
Program Content
MSc in Strategic Marketing program (ranked no. 8 in Eastern Europe!*) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The program also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national, and local organizations the world over, including sales, advertising, account management, PR, and market research.
*Eduniversal Master Ranking
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Admissions
Curriculum
Key areas of studies
Consumer behavior, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross-cultural management skills. The curriculum is indicative and is subject to change.
Program Outcome
Knowledge & Understanding
Students upon graduation should be equipped with:
- global economic and managerial issues as they relate to strategic decision making;
- contemporary issues of marketing, including the phenomenon of new media and social media;
- the current interpretation of brands and entertainment marketing;
- how CSR, responsible and ethical marketing can add value to profitable business strategies;
- appropriate techniques to deal with complex issues critical to the success of multinational firms.
Disciplinary & Professional Skills
Upon completion of this course, students should be able to:
- To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
- To study, review, and put into practice both the “tried and tested” techniques and the latest concepts in the field of marketing management.
- To deepen the students’ ability to apply, develop, and critically appraise current techniques, theories, and practices encountered in the marketing environment of local and international firms.
- To develop a critical awareness of the global business environment and the relevant marketing tools required to make a business or organization successful in an increasingly competitive world.
- To develop international managers, skilled in interpersonal and cross-cultural communications, and equipped with up-to-date knowledge on marketing management.
- To create a global and strategic mindset and to develop sensitivity to learning from other cultures.
- To build an appreciation in students of the need to continuously develop skills and knowledge throughout their careers.
Career Opportunities
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations, and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry, or in the media.