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Mälardalen University Master in International Marketing
Mälardalen University

Master in International Marketing

4, Sweden

0 Hours

English

Full time

26 Aug 2024

On-Campus

Introduction

Earn a Master in International Marketing

The EFMD accredited Master in International Marketing provides students, not only with the theoretical knowledge of international marketing, but will also help develop the skills needed for successful collaboration within and between multinational groups.

The Master in International Marketing programme provides students with an understanding of management and strategy in international marketing, as well as of different kinds of marketing. The International Marketing programme is also designed to increase students’ knowledge and skills through reading, discussion, searching for information and analysis, as well as preparing you for work in an international environment.

Special attention is drawn towards the impact of information technology on business relations, with a research programme called Business Relationships and IT.

In addition to a final written exam, International Marketing students will also be evaluated during seminars and through several projects. During theMaster in International Marketing seminars, students will participate in discussions on the course material. Attendance at the seminars is mandatory, as well as involvement in classroom activities and discussions. There will also be group projects to solve. These assignments will be presented (orally and in writing) during the seminars, students will peer-review and scrutinize each other’s papers in groups.

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