Digital Communication course for fashion
Milano Fashion Institute
EUR 18,000 / per year
30 Nov 2024
Earliest start date
27 Jan 2025
Brand & Sustainability Management
Sustainability, in fashion and luxury, is not a passing trend, but a real asset to invest in, adding a valuable dimension to any product in the fashion system. This master's degree, unique in the world, will give you access to exclusive skills and know-how that are increasingly in demand among the sector's big brands, to which you will be able to offer managerial solutions to make even complex luxury products and services sustainable and cutting-edge. The world of fashion - especially luxury Made in Italy - today is very attentive to this aspect, and it is no coincidence that this master's degree has been co-designed together with Camera Nazionale della Moda Italiana, based on the specific needs of major fashion brands.
The master in Brand & Sustainability Management is one of our most contemporary masters and trains hybrid managerial figures capable of combining talent, creativity, and inventiveness to make a difference on the most important issue of all.
Corporate Relations and Coordination for Camera Nazionale della Moda Italiana: dr. Paola Arosio, dr. Chiara Luisi
Welcome day: January 19, 2024
Orientation week: January 22-26, 2024
Ceremony and lectures’ start: January 29, 2024
Lectures' end: October 18, 2024
Internship: starting from October 2024
Duration of the Master: 1 year, 1200 hours
Location: BY PRESENCE on campus, Milano, and part of the lessons at the Camera Nazionale della Moda Italiana, Piazza del Duomo 31, Milan. It's possible to attend the Master by distance too.
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of brand management and retail management. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
Sustainability is one of the main pillars of the strategy of the Camera Nazionale della Moda Italiana, a pioneering association in the dissemination of the values of sustainability and social responsibility in luxury fashion, as well as an international reference point, which since 2011 has established a Sustainability Commission to support member companies in achieving the highest sustainability standards.
The Master, therefore, has the objective of training a professional figure with a strong knowledge of environmental, economic, social and productive sustainability that will characterize the luxury fashion sector.
A manager capable of dealing with the environmental aspects of the company both upstream and downstream of the process so that it can help develop an awareness of the need to operate with greater responsibility and attention to the surrounding environment.
The professional figures trained are therefore junior profiles able to guide the creation and management of a product-service / system by operating in accordance with the Design, Marketing and Production figures present in the company as well as being able to support the CSR manager in the activities related to the actions pursued with a view to corporate sustainability.
Since it is a highly contemporary and articulated area, in agreement between MFI and the Camera Nazionale della Moda Italiana, the potential of the profile will be developed through a Faculty made up of teachers, professionals, and experts operating in the Textile-Clothing, Fashion sector and Luxury as well as a selection process of the participants that privileges the origin from different backgrounds; a classroom of students from different backgrounds recreates the transversal skills and favors the conditions for the development of skills and design skills typical of company teams.