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Pace University MS Marketing Analytics
Pace University

MS Marketing Analytics

New York, USA

2 Years

English

Full time

15 Dec 2024

Sep 2025

USD 1,460 / per credit

On-Campus

Introduction

Our MS in Marketing Analytics is a focused degree designed for those who want to expand their experience with fact-based decision-making and gain the skills necessary to build a career in the fast-paced and lucrative field of marketing analytics. Get trained in a specialized niche while making connections in the industry, leveraging New York City’s energy to build the career you’re meant for.

Acquire Specialized Skills

  • Analyze simple and complex marketing data for managing customer relationships.
  • Bridge the gap between analytical models and business opportunities with innovative solutions.
  • Plan and develop integrated, interactive, and digital strategies.

Marketing Analytics Program Overview

Our MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. You can tailor your education by taking advantage of elective courses in different domains of marketing or data analytics. Our faculty is connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.

Through our team-based class assignments, you will learn critical business management skills, including how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

At Lubin, we recognize that analytics skills are essential to advance your career. You’ll work with analysis software such as Excel, IBM SPSS, SAS, R, and Python. We also provide subscriptions to proprietary databases and dashboarding tools such as MRI Plus, Simmons OneView, Compustat, Lexis Nexis, Social Explorer, Social Studio, Qualtrics, and Tableau. Learning resources include access to research databases, e-books from Books24x7, and online learning platforms such as LinkedIn Learning and DataCamp.

Admissions

Scholarships and Funding

Curriculum

Career Opportunities

About the School

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