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The Hong Kong Polytechnic University School of Design Master of Design (Innovative Business Design) (IBD)
The Hong Kong Polytechnic University School of Design

Master of Design (Innovative Business Design) (IBD)

Hung Hom, Hong Kong

1 Years

English

Full time, Part time

Sep 2024

HKD 223,200 / per course

On-Campus

Introduction

The Master of Design (Innovative Business Design) (IBD) is an interdisciplinary specialism designed to equip students with the necessary skills and competencies to become leaders of transformational changes in organizations and society. Students gain a comprehensive understanding of the complexities of today’s global market through the program's interdisciplinary approach to design and business. The program emphasizes the importance of creativity, innovation, and responsible business practices in driving sustainable growth in organizations. Students are encouraged to think critically, challenge traditional business models, and develop innovative solutions to complex problems.

Aims

The aims of this specialism are:

  • To foster transdisciplinary knowledge through systematic integration;
  • To impart an understanding of the essentials of design, business, and technology;
  • To progress practice-based research and integrative design thinking training;
  • To incubate talents for Hong Kong industries' transformation; and
  • To identify opportunities and resources for improving lives and economies at the local, regional, and global levels.

Objectives

Targeting meaning creation, IBD is the first postgraduate program focusing on design-centered entrepreneurship in the world. A succeeding program of the unique ID&BM (International Design and Business Management), IBD aims to foster transdisciplinary knowledge based on a systematic understanding of essentials in design, business, and technology and, at the same time support practice-based research with the established history of SD and unique resources in Hong Kong and the GBA. IBD is a hub of innovation ecosystem through configuring resources and facilitating innovation for our students, alumni, industrial partners, government, and other key stakeholders as a catalyst for change.

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