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Rome Business School International Master in Digital Marketing and Business Transformation
Rome Business School

International Master in Digital Marketing and Business Transformation

Rome, Italy

1 Years

English

Full time

Request application deadline

Oct 2024

EUR 8,900

On-Campus

Introduction

The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent and developing new capabilities and competencies. This master also allows its participants to understand digital platforms and channels, define an integrated omnichannel marketing strategy and manage and maximize digital performance through analytics.​

Shape your professional path through 4 pillars:

Real Link with Companies

An international network of companies’ partners to help young and senior professionals in building their careers and RBS to create the best learning experience possible, thanks to Business Practice LAB, Company visits, in-class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Master around our student’s professional and personal growth, providing different services and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Master is fully dedicated to a higher purpose in business, Corporate Social Responsibility and the creation of a sustainable approach and mindset to business.

Why Choose Our International International Master in Digital Marketing and Business Transformation?

Career Impact

+23% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like Generali, Group M, Digital Angels

Think Big & Go Global

Think big and go global, choose among 4 continents and 9 International boot camps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China and Silicon Valley (US), and have an immersive and stimulating experience, focused on the topics of the business world.

Be Guided by an Industry Leader​

Get guided and learn from the Program Director Sabina Eminence. She is an accomplished international manager with a background in top-tier brands. Her career spans from Nestlé to Mastercard, involving roles in marketing, innovation, and business development. She currently serves as a Partner at YourCMO, offering management and marketing consulting services.

Business in Action​

Gain real-world experience in digital business transformation. You'll learn about diverse business models, master digital marketing tools, and work with industry experts. Engage in a Digital Marketing Business Practice Lab (Digital Marketing Business Practice Lab with GroupM) and capstone project to apply your knowledge to real-world scenarios.

Program Content Highlights

Learn the fundamentals of Digital Business Transformation, including assessing digital maturity. Master website optimization, SEM, SEO, social media marketing, and content strategies. Gain expertise in marketing analytics to make data-driven decisions, all while practising with business representatives.

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