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Sciences Po Master in Marketing: New Luxury & Art de Vivre
Sciences Po

Master in Marketing: New Luxury & Art de Vivre

Paris, France

2 Years

English, French

Full time

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Sep 2024

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On-Campus

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Introduction

The goal of our Master Marketing: New Luxury & Art de Vivre is to train marketing specialists for the luxury industry with both an excellent knowledge of the sociological and cultural aspects of luxury and a deep understanding of the issues of sustainability and responsibility.

Both marketing professions and the luxury industry are changing and constantly innovating at a rapid pace. Digital technologies and new economic models have profoundly impacted customers behaviour, the customer's journey and their relationship with brands.

The Luxury industry faces important challenges and opportunities amongst which the emergence of new generations and segments of customers, new conceptions of consumption and luxury as well as ever changing digital usages. CSR and more specifically sustainability are issues of particular importance to the sector and need t- be integrated into business models to meet the ethical standards of all stakeholders and t- guarantee the future sourcing of excellent raw materials.

The first year is dedicated to the acquisition of the fundamentals in Marketing and include courses on sustainable luxury, luxury markets and consumers around the world, digital strategies of luxury brands and legal aspects of marketing etc. The third semester allows students to specialize by choosing from a variety of classes on different luxury goods and services while perfecting their marketing skills. The final semester is devoted to a compulsory internship in France or abroad.

The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...

Admission

  • International admissions procedure: for applicants holding an undergraduate degree from outside of France

Assessment of international applications is made on a double analysis of the candidate's application file, on a rolling basis over the course of the application campaign. To get more info, click here.

  • French admissions procedure: for applicants holding an undergraduate degree from France

Assessment of French applications is divided into two phases: an analysis of the candidate's application file, and an oral interview conducted with an admissions committee. To get more info, click here.

About the School

Questions

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