Keystone logo
Spain Business School Master in Digital Marketing and E-Commerce
Spain Business School

Master in Digital Marketing and E-Commerce

Madrid, Spain

12 Months


Full time, Part time

Request application deadline

May 2024

EUR 6,850 / per year *


* apply for your scholarship. Possibility up to 40%


Who is it for?

It is aimed at all those people who want to create a business on the Internet and who want to reach their potential buyers, wherever they are, and who know how to do it from the different devices that exist. Also for those people who need to define and plan the strategy that leads to success for any company dedicated to commerce.


  • Know, understand and apply the fundamental bases of any Internet company dedicated to commerce, but from the perspective of the new market, the digital one.
  • Acquire complete knowledge from customer acquisition, their loyalty, the e-commerce strategy to the analysis of the results.
  • Know how to measure and achieve results on the actions that are launched.
  • Become an expert in achieving the best ROI.
  • Having the possibility of building your own project and getting financing for it.
  • In addition, there are a series of global objectives for all the programs that consist of: efficiently leading work teams, learning to make strategic decisions, developing a global and inclusive vision, mastering change management and grasping management skills.


Module 1: Fundamentals

  • Session 1: Technological and legal environment
  • Session 2: Marketing Fundamentals
  • Session 3: Introduction to e-commerce

Module 2: The client

  • Session 1: Digital consumer
  • Session 2: CRM. Customer Management

Module 3: Digital Marketing

  • Session 1: Digital Marketing
  • Session 2: Mobile Marketing
  • Session 3: Social Networks
  • Session 4: Email Marketing
  • Session 5: Search engines: SEO-SEM
  • Session 6: Google Analytics I
  • Session 7: Google Adwords I
  • Session 8: Design and management of campaigns

Module 4: E-commerce

  • Session 1: Strategy in e-commerce
  • Session 2: Social e-commerce
  • Session 3: E-commerce logistics
  • Session 4: Prestashop
  • Session 5: Magento

Module 5: Digital management skills

  • Session 1: Time management
  • Session 2: Stress management
  • Session 3: Public speaking
  • Session 4: Effective Presentations

Final Master's Project: Always accompanied by your expert, by your project tutor and by the head of studies.

Additional Information

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be financed by the Tripartite Foundation.




Scholarships and Funding

Program Tuition Fee

Ideal Students

Career Opportunities

Student Testimonials

Why study at Spain Business School

Program delivery

About the School