Master in Digital Marketing and E-Commerce
Spain Business School
EUR 2,850 / per year *
Earliest start date
* apply for your scholarship. Possibility up to 40%
Who is it for?
It is aimed at all those people who want to create an Internet business and who want to reach their potential buyers, wherever they are, and who know how to do it from the different devices that exist. Also for those people who need to define and plan the strategy that will lead to the success of any company dedicated to commerce.
- Know, understand and apply the fundamental bases of any company on the Internet dedicated to trade, but from the vision of the new market, digital.
- Acquire complete knowledge from customer acquisition, loyalty, e-commerce strategy to the analysis of the results.
- Know how to measure and achieve results on the actions that are implemented
- Become an expert in achieving the best ROI.
- Have the possibility to build your own project and get financing for it.
- In addition, there are a series of global objectives for all programs that consist of: efficiently managing work teams, learning to make strategic decisions, developing a global and integrating vision, mastering change management and capturing managerial skills.
Module 1: Fundamentals
- Session 1: Technological and legal environment
- Session 2: Fundamentals of Marketing
- Session 3: Introduction to e-commerce
Module 2: The customer
- Session 1: Digital Consumer
- Session 2: CRM. Customer Management
Module 3: Digital Marketing
- Session 1: Digital Marketing
- Session 2: Mobile Marketing
- Session 3: Social Networks
- Session 4: Email Marketing
- Session 5: Search Engines: SEO-SEM
- Session 6: Google Analytics I
- Session 7: Google Adwords I
- Session 8: Campaign design and management
Module 4: E-commerce
- Session 1: Strategy in e-commerce
- Session 2: Social e-commerce
- Session 3: e-commerce logistics
- Session 4: Prestashop
- Session 5: Magento
Module 5: Digital Management Skills
- Session 1: Time management
- Session 2: Stress Management
- Session 3: Public speaking
- Session 4: Effective Presentations
Final Master's project: Always accompanied by your expert, your project tutor and the head of studies.
Those students who wish to do so have the possibility of doing internships in the main companies.
This training can be funded by the Tripartite Foundation.