Keystone logo
TBS Education in Barcelona Master of Science in Digital Marketing & Analytics
TBS Education in Barcelona

Master of Science in Digital Marketing & Analytics

Barcelona, Spain

1 Years


Full time

28 Jun 2024

01 Oct 2024

EUR 22,100 *


* 3-year bachelor’s degree holders | 4-year bachelor’s degree holders: 18,500€


Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.

In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text-to-video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns. Then to put things into practice, the course will also allow you to get hands-on experience during an optional 4-to-6-month internship with a top national or international company.

With a deeply practical focus, the digital marketing program will allow you to work on impactful projects with real companies that will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics who will lead you to a 360º immersion in the international marketing sector.

Everything you need to launch your career in digital marketing!

Reasons to study the MSc Digital Marketing & Analytics

Learn how to combine multichannel digital strategies with data analytics to make decisions in the fast-growing marketing field. The TBS MSc Digital Marketing & Analytics program delivers a perfect blend of marketing strategy and analytics mastery that modern marketing roles require.

  1. A Cross-Disciplinary Approach
    • The program offers a comprehensive curriculum that integrates digital marketing and marketing analytics. Students gain proficiency in areas such as data analytics, machine learning, marketing metrics, digital marketing, and marketing technology. The cross-disciplinary approach, combining core marketing courses with marketing analytics courses, produces well-rounded graduates.
    • The degree aligns with the industry demand for top digital marketing and analytics talent. Companies across all sectors are seeking data-savvy marketers who can leverage analytics to optimize digital marketing strategy and campaigns. This TBS MSc program prepares students for these coveted roles.

  1. Cutting-Edge Content
    • The MSc Digital Marketing & Analytics equips students with highly demanded skills in the marketing industry regarding emerging technologies like AI: prompting, image generation, text-to-video, social network analysis, natural language processing, and more. The MSc also offers accreditations from companies like Google and Meta.
    • The curriculum is carefully crafted to provide students with a well-rounded understanding of digital marketing, analytics, and their integration.

  1. Benefit from Our Top Faculty and Industry Partners
    • The program features instruction from our leading marketing and analytics faculty, as well as guest lectures from successful digital marketing and analytics professionals.

  1. Boost Your Employability
    • Studying the MSc Digital Marketing & Analytics program will provide you with a proven boost to your employability.
    • In fact, more than 97% of our MSc graduates find employment within 4 months of graduation.
    • Our Career Starter Service also has its part to play, with 63% of our digital marketing internships ending in job offers from leading companies.

  1. Earn a Soft Skills Certificate
    • Our Soft Skills Certificate, which is integrated into the program classes, will allow you to acquire the soft skills that are valued within the digital marketing sector.
    • Our faculty, in collaboration with TBS Career Services, will provide you with personalized coaching tools to develop your career in digital marketing.



Program Tuition Fee

Career Opportunities

About the School