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Universidad De La Serena Master in Leadership, Management and Strategic Communication
Universidad De La Serena

Master in Leadership, Management and Strategic Communication

La Serena, Chile

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Spanish

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Feb 2024

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Introduction

At the dawn of the 21st century, when our world faces profound political, economic, social, and cultural transformations, learning and the formation of advanced human capital becomes essential to be able to cope with an increasingly competitive and complex public and private sphere.

As a program, we seek to increase their capacities to detect market opportunities, design competitive strategies, generate offers that add value to organizations, in addition to optimizing their communication and strategic skills, generating comprehensive training whose goal is to achieve effective interaction between organizations and their environments. In this program, the magistrates will be able to develop all the skills and competencies that a 21st century professional needs, specifically managerial and analytical skills, leadership with a global approach, execution of strategies that generate value and competitiveness, and strengthen their ethical commitment focused on the human being and its territory.

We are still living in an era with a pandemic that is leaving us with great challenges, one of them is the adaptability to virtual teaching that as a program has allowed us to maintain the normal development of our Master's degree, hoping that in a while we can resume our presence.

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