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ICESI University Master in Innovation Management
ICESI University

Master in Innovation Management

Cali, Colombia

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Spanish

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Jan 2024

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Introduction

This is a new line of thinking about business, of innovating in this new century, with which we are managing to refresh business and rethink new products or services in a global environment.

Design Thinking is a concept really raised in the middle of the last decade, however, its conceptualization –and massification– was achieved through the Stanford University School of Engineering at the beginning of this decade.

According to Professor Brown of this University, Design Thinking is about a discipline "that uses the sensitivity and methods of designers to match the needs of people with what is technologically feasible and with what a strategy can be converted into value. for the customer and an opportunity for the market. " For this reason, this new trend used by innovation today is turning to multiple disciplines in organizations, as organizations today are seeking to innovate products, services, processes, all based on better opportunities and differentiation.

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