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Universidad Rey Juan Carlos T Master in International Tourism Management
Universidad Rey Juan Carlos T

Master in International Tourism Management

1 Years


Full time

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EUR 45 / per credit *


* resident students, per credit, price; €84.07: non-resident students, per credit, price


What will I learn by studying this Master?

Students who have a Spanish university degree or another degree issued by an institution of the European Higher Education Area that allows in the country, issuer of the degree, to study a Master's degree.


The Master's degree is made up of 60 credits and is developed in an academic year. The courses, that are made up of the first 24 credits (fundamentals), are compulsory. The specialty is made up of 18 elective credits. The Master's dissertation and the internships can be done over the year. The teacher's planning will be explained later.

Students must choose between one of the two elective courses (course 2 or course 3)

Each of the courses of the specialty is made up of the offered itineraries: Management of Tourist Companies and Planning of Tourist Destinations. The last course includes the UNESCO course that integrates topics and seminars multidisciplinary and throughout the subjects, whose objective is the 'Tourism Management of Human Heritage Sites'. The UNESCO course is part of the UNITWIN Universities Network and UNESCO Lectures about 'Tourism, Culture, and Development'.

The course called 'Study cases on the Human Heritage Sites and Cities' is made up of several seminars about management, interpretation, marketing, and advertisements of the Human Heritage sites and cities, that complement the rest of the courses that belong to the module 3.


Basic Competences

  • CB6 - To have and understand different types of knowledge that build the foundations and gives the opportunity to be original with the regard to the development and/or use of ideas in a research setting.
  • CB7 - That our students can use different types of knowledge and their abilities for solving problems in new or unusual environments in the amplest (or multidisciplinary) contexts related to this study field.
  • CB8 - That the students are able to integrate the different types of knowledge and tackle the complexity of formulating judges from a piece of information that can be complete or incomplete, but that includes reflections about the social and ethical responsibilities related to the use of knowledge and judges.
  • CB9 - That students can communicate their conclusions, knowledge and last reasons provided before specialized and non-specialized public clearly and without ambiguities.
  • CB10 - That students acquire learning skills that enable them to continue studying by following an autonomous or self-directed method.

General Competences

  • CG01 - Acquire advanced specialized and multidisciplinary training in the tourism field.
  • CG02 - Ability to work both autonomously or by groups, in a multicultural or multidisciplinary context.
  • CG03 - To become familiar with the requirement of an academic work that is suitable for being published in a scientific means, encouraging the work ability, and interdisciplinary thinking.
  • CG04 - Ability to use the acquired knowledge and the problem-solving method in new, more ample and multidisciplinary environments.
  • CG05 - To own learning abilities for continuous, self-directed and autonomous learning.
  • CG06 - Ability to develop communication abilities in different decision-making processes and different languages.
  • CG07 - Ability to explain and argue results before the specialized public and the general public.
  • CG08 - Ability to have an ethical agreement and social responsibility in the tourism field.
  • CG09 - Ability to use the ITCs as communication tools, access to the information sources, data files and documents.
  • CG10 - To be able to define the priorities in order to achieve the objectives, by establishing deadlines and required resources and controlling the established processes.
  • CG11 - Ability to organize the information and acquire knowledge of different documentary sources.
  • CG12 - Ability to analyze society and to make decisions in changeable environments such as tourism.
  • CG13 - To encourage tourism professionals the academic recycling.
  • CG14 - To promote the research and the growth concepts in the tourism field.

Cross-Curricular Courses

  • CT01 - Adaptation to new situations
  • CT02 - Autonomous learning
  • CT03 - Synthesis and analysis ability
  • CT04 - Information management ability
  • CT05 - Organization and planning ability
  • CT06 - Ethical agreement
  • CT07 - Oral and written communication in a foreign language
  • CT08 - Knowledge of other cultures and traditions
  • CT09 - Knowledge of a foreign language
  • CT10 - Computer knowledge related to the study field
  • CT11 - Creativity
  • CT12 - Interpersonal abilities
  • CT13 - Initiative and enterprising spirit
  • CT14 - Leadership
  • CT15 - Motivation for quality
  • CT16 - Critical Reasoning
  • CT17 - Diversity and multicultural recognition
  • CT18 - Problem-solving
  • CT19 - Awareness of environmental topics
  • CT20 - Decision-making
  • CT21 - Teamwork
  • CT22 - Work in an international context
  • CT23 - Teamwork in an interdisciplinary way

Specific competences

  • CE01 - To know how to analyze the relationship between tourism destination agents through social network analysis.
  • CE02 - To interpret the intern business information and to use it efficiently in the decision-making.
  • CE03 - To study in-depth the international organizations, public institutions, and tourism social society organization and the cooperation instruments and the partnership of a globalized world.
  • CE04 - To analyze and compare the national and international framework that governs the tourism and planning activities, as well as, the zoning, with the aim of establishing intervention strategies for agents who take part internationally.
  • CE05 - To use innovation management fundamentals, the efficacy, and competitiveness for managing tourism organizations (both public and private organizations).
  • CE06 - To know how to manage the competent areas of all the functional areas of a tourism organization.
  • CE07 - To use specialized techniques of economic and financial management in tourism organizations.
  • CE08 - To set out management and control systems in tourism organizations.
  • CE09 - To analyze from the critical point of view, the tourism activity and its international environment for detecting dangers and to take advantage of the main opportunities.
  • CE10 - To know the planning and zoning instruments, as well as the mechanisms that regulate the tourism activities and to develop the zoning proposal and planning a given destination.
  • CE11 - To understand the complexity of the tourism destination structure from a systematic point of view.
  • CE12 - To define and develop a strategic plan in the tourism field related to a destination.
  • CE13 - To know and use instruments of sustainable destination management and products.
  • CE14 - To know and use quality systems and environmental, economic and social management related to tourism in the framework of sustainable tourism development.
  • CE15 - To know how to analyze the new tendencies, forecasts, and dynamics of tourism international markets.
  • CE16 - To be able to create new tourism products, as well, broadcasting and creation strategies, from tourism resources and a group of predefined demand.
  • CE17 - To design a complete process for launching tourism products and undertaking new projects of businesses and services.
  • CE18 - To adapt a commercial strategy according to the features of each tourism business environment.
  • CE19 - To know several cost systems to be used in the management control and in the strategic decision-making.
  • CE20 - To simulate the profitability effects of the decision-making about products and prices in tourism businesses.
  • CE21 - To know the relationship between the budget formulation and business planning.
  • CE22 - To interpret the indicators provided in the tourism business scorecard.
  • CE23 - To do financial statements forecasts in the OOTT.
  • CE24 - To translate the theory to the practice and to adapt the general budget concepts and specific setting of the OOTT.
  • CE25 - To know in-depth the USALI model as a tool to improve the hotel department management
  • CE26 - To use optimally the new technologies of information and communication in tourism trading.
  • CE27 - To know how to manage the advanced new marketing strategies: emotional and experiential marketing neuromarketing.
  • CE28 - To integrate and use the acquired knowledge to make the best decisions in international businesses.
  • CE29 - To use information and communication technologies in the international field: social networks and online reputation management.
  • CE30 - To know the operation praxis and processes developed in the tourism businesses through professional practices.
  • CE31 -To know working techniques that allow to analyze and to place the tourism professional activity in a strategic and competent context, that is, to acquire the ability to implement appropriate management tools for the business environment.
  • CE32 - To be qualified for designing, conceiving and eventually, to implement complex tourism projects using the most appropriate methodology.
  • CE33 - To do literature searches and bibliometric analysis of the main book databases, with the objective of analyzing and relating information taken from registries or searches for the Master's dissertations.
  • CE34 - To plan the work research development, to do the hypothesis or research questions, implement the work field and to suggest conclusions about the hypothesis or previous questions, as well as, to file and defend the results obtained in the tourism field in accordance to the structure of scientific research.
  • CE35 - To do oral expositions according to the methodology agreed by the main international tourism conferences, as well, the development of research reports according to the style rules (APA, Harvard, etc) that allow other people or organizations to consult the future figures about the tourism research.
  • CE36 - To design loyalty plans for clients in multinational tourism companies.
  • CE38 - To elaborate on marketing and communication plans in the international field.

passport, map, world
Pamjpat / pixabay

Access and Enrolment

General entry requirements

The student's profile is the one who is a holder of a university degree and is interested in applied research and management in the tourism field.

The most adequate candidates for studying the Master's Degree in International Tourism Management shall be those candidates who are holders of a Bachelor's Degree in Tourism or holders of another field such as economical sciences, legal sciences, social sciences, and human sciences.

It will be taken into account the following merits:

  • Academic Record (50%)
  • Knowledge of English (minimum level B2) (20%)
  • Tourism professional experience (20%)
  • Specialized tourism training (10%)

Terms and Conditions or special entry exams

  • A B2 level of English required

If it is needed, it will be assessed the student's resume by taking into account his/her work experience, his/her interests according to the master's objectives, as well as, his/her academic record.

Seats offered: 35 places. If the course does not reach the minimum number of students, the University can choose not to open the teaching group.

Teaching Itinerary

Module I: Foundations (Compulsory)

  • International Tourism Economics: Impacts and Models.
  • Research Methods in Tourism
  • Legal Environment in the Tourism Industry
  • Management accounting: planning and control
  • Information Technology and Systems
  • Leadership and Management Skills
  • Environmental Sustainability in the Tourism Industry
  • Quantitative Methods for Decision Making in Tourism

Module II: International Marketing Management (Elective) *

  • International Marketing Management
  • International Tourism and Hospitality Consultancy
  • Strategic Management in the Tourism Industry
  • Entrepreneurship in Tourism: The Business Plan
  • Fundamentals of Revenue Management

Module III: Tourism Destination Management (included module UNESCO) (Elective) *

  • Cultural Heritage Management
  • Historic Routes and Cultural Itineraries
  • Sustainable Tourism in Natural Protected Areas
  • Tourism Destination Management
  • Case Studies of the World Heritage Sites by UNESCO (Different Seminars)

Module IV: Master’s Degree Final Project

  • Internship
  • Master’s degree Final Project

*When you will complete the enrolment process in this master, please you have to select among subjects of module II or module III (one side or the other). This is due to the unfolding for the master in these two itineraries.

Internship Placement

The subject Internships is a curricular subject whose fundamental objective is to encourage the comprehensive training of the student through the practical application of the knowledge acquired in the degree, which facilitates direct contact with the professional activity and offers the opportunity for students to incorporate themselves in the professional world with a minimum level of experience. All the internships are designed so that students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills, and attitudes that are acquired in the educational process during the degree. These internships are an important opportunity for the personal and professional development of the students.

The internships are activities that the student undertakes in companies, institutions, and organizations; that is, in centers external to the university, and that have as their objective to enrich and complement their university studies, while also offering deeper knowledge related to the skills that will be needed once they graduate.

The Internship subject has two phases:

  • First, doing the internship, which offers professional experience related to the profile of the graduate and that is shown in the Verification Report of the degree.
  • Second, preparation of the report.

About the School